Frontieras North America Appoints Seasoned Marketing Executive Nora Shepard as Vice President of Communications
HOUSTON, March 05, 2026 – Frontieras North America, an innovative energy and environmental technology company focused on commercializing its patented FASForm™ Solid Carbon Fractionation process, has announced the strategic appointment of Nora Shepard as its new Vice President of Communications. This move comes as the company advances the commercialization of its inaugural FASForm™ facility located in Mason County, West Virginia, while simultaneously deepening engagement with institutional investors, strategic partners, and key policymakers.
Strengthening Leadership During Critical Commercialization Phase
Matthew McKean, CEO and co-founder of Frontieras North America, emphasized the significance of this appointment, stating, "Nora's appointment strengthens our executive leadership team at a critical stage of commercialization. As we advance engineering milestones and expand institutional engagement, precision in messaging and alignment across the organization are essential. Nora brings the strategic discipline to ensure our technology, execution roadmap, and capital strategy are communicated with clarity and credibility. Her leadership directly supports long-term shareholder value."
Shepard joins Frontieras with a distinguished background as an experienced growth and marketing executive, recognized for building scalable revenue systems and effectively translating complex technologies into clear, market-facing narratives. In her new role, she will oversee comprehensive corporate communications, investor messaging, brand strategy, and executive positioning as Frontieras continues to align its operational execution with its capital markets strategy.
Shepard's Vision for Frontieras' Future
Expressing her enthusiasm for the new position, Shepard commented, "I've followed Frontieras' growth since 2021 and have been consistently impressed by the clarity of its vision and the scale of its opportunity. FASForm™ represents a meaningful advancement in how solid hydrocarbons are utilized. I'm excited to help articulate that value to investors, partners, and the broader market as the company enters its next phase of growth."
Frontieras' FASForm™ technology represents a groundbreaking zero-waste, continuous-feed process that efficiently converts coal and other solid hydrocarbons into high-value products including fuels, hydrogen, industrial carbon, sulfuric acid, and fertilizer. The company's flagship facility in West Virginia is specifically designed to process an impressive 7,500 tons of coal per day, serving as a scalable model for both domestic and international deployment.
Shepard's Professional Background and Experience
Prior to joining Frontieras, Shepard served as Director of Growth at Walker Sands, where she led enterprise new business strategy and operational alignment across sales, marketing, and service teams to enhance win rates and strengthen client acquisition performance. Her career trajectory includes being a founding team member at SimplyBe. Agency, where she built and scaled the client services organization before launching the company's sales function, generating more than $3 million in annual revenue and helping position the firm for its 2023 acquisition by Hawke Media.
Following the acquisition, Shepard joined Hawke Media as a Business Development Executive, where she led post-acquisition integration initiatives and trained more than 30 team members on new systems and processes while consistently exceeding revenue targets. Her extensive experience in strategic marketing and business development positions her uniquely to drive Frontieras' communication efforts during this pivotal period of expansion and technological advancement.
