ASUS has achieved a prestigious recognition by being named one of America's Best Employers for Company Culture in Forbes' 2026 ranking, presented in partnership with Statista. This accolade underscores the technology company's dedication to fostering a workplace environment that prioritizes employee well-being, innovation, and collaborative growth.
Independent Evaluation Based on Extensive Employee Feedback
The ranking, which includes 600 companies across the United States, is derived from a comprehensive analysis of survey responses from over 218,000 full-time and part-time employees. These individuals work at organizations with a minimum of 1,000 staff members. The assessment also incorporates public evaluations and key performance indicators related to company culture, providing an independent review to identify the nation's top workplaces.
A Culture Rooted in People-First Principles
Shawn Chang, General Manager of the System Business Group at ASUS North America, expressed honor at the recognition. "At ASUS, culture is not separate from innovation; rather, it is what enables it," Chang stated. "Our teams are encouraged to think boldly, work collaboratively, and keep learning, all within an environment built on Design Thinking, openness, and shared purpose. That people-first mindset is a big part of how we continue to evolve, create meaningful experiences, and deliver the incredible for our customers, partners, and employees alike."
Design Thinking as a Core Cultural Element
Design Thinking has become a fundamental aspect of ASUS's corporate culture, serving as a shared language across various teams. This people-centered approach emphasizes understanding user needs, assessing technical feasibility, and ensuring business viability. It encourages employees to collaborate across different functions, challenge conventional methods, and refine bold ideas into meaningful innovations.
This mindset is evident in products like the ASUS Zenbook DUO and the new ROG Zephyrus Duo, which revolutionize the traditional laptop experience through dual-screen designs. These innovations unlock new possibilities for multitasking, creativity, and performance. Additionally, the Zenbook A14 and A16 models are designed to deliver next-generation AI-enabled experiences in sleek, portable designs that cater to modern work and creative processes.
Embedding Innovation Through Talent Development
Over time, ASUS has integrated this innovative mindset into daily operations through various initiatives focused on talent cultivation. The company conducts workshops, contests, and internal development programs aimed at helping employees grow and contribute at every stage of their careers. These efforts ensure that the culture of continuous learning and collaboration remains a driving force behind the company's success.
The recognition by Forbes highlights ASUS's long-standing commitment to creating an environment where employees can thrive and innovate. By focusing on Design Thinking, talent development, and a collaborative spirit, ASUS continues to set a benchmark for company culture in the technology industry.
