Canadian shoppers have a powerful but often overlooked tool in their budgeting arsenal: the price adjustment policy. CTV News consumer alert specialist Pat Foran highlighted this key strategy in a report published on January 17, 2026, explaining how it can put money back in your pocket after a purchase.
What Is a Price Adjustment?
A price adjustment, also known as a price protection policy, is a benefit offered by many retailers. It allows customers to get a refund for the difference in price if an item they bought goes on sale or is discounted within a specific timeframe after purchase. This period is typically 7 to 30 days, but it varies by store.
Foran's report emphasizes that consumers should proactively learn about these policies. Instead of feeling regret when you see a recent purchase marked down, you can often simply contact the store and request a refund of the difference. This practice is not a universal right but a discretionary policy set by individual retailers.
How to Successfully Claim Your Refund
To take advantage of price adjustments, shoppers need to be organized and informed. First, keep your original receipt, as proof of purchase is almost always required. Second, monitor the prices of your recent big-ticket purchases, either by checking flyers, websites, or store apps.
When you spot a lower price, act quickly. Contact the retailer's customer service, either in person, by phone, or through online chat. Be prepared to provide details like your receipt number, the item, and the new sale price. Policies often exclude clearance items, limited-time flash sales, or prices from third-party sellers.
An Essential Strategy for Savvy Shoppers
Understanding price adjustment policies is a cornerstone of smart consumerism in Canada. In an era of frequent sales and dynamic pricing, this knowledge empowers buyers to shop with confidence. You can make a purchase when you need an item, without the fear of missing out on a better deal just days later.
As Pat Foran outlines, the onus is on the shopper to know the rules. Not all stores advertise their price adjustment policies prominently, so it's worth checking a retailer's website or asking at the point of sale. Incorporating this check into your post-purchase routine can lead to significant savings over time, effectively making you a more informed and resilient consumer.
