Just weeks after unveiling the refreshed 2027 Chrysler Pacifica, Stellantis has announced a significant price reduction on its popular Windsor-built minivan, making it more affordable for Canadian families. The automaker revealed on Tuesday that prices will be cut by as much as $7,200, depending on the trim level.
New Pricing Details
Under the new pricing structure, the entry-level Pacifica Select front-wheel drive model now starts at $52,995, while the all-wheel drive version is priced at $57,995. Both represent a $4,200 reduction from previous prices. The higher-end Limited and Pinnacle trims are now available at $63,995 and $72,995 respectively, reflecting the largest markdown of $7,200.
Stellantis Canada CEO Comments
Trevor Longley, president and CEO of Stellantis Canada, emphasized the minivan's legacy in Canadian family life. With over 16.6 million units sold globally, he noted that nearly every Canadian has a story involving one. By reducing pricing, Stellantis aims to make the latest generation of its award-winning, Canadian-assembled minivans more accessible than ever.
Refreshed 2027 Model Features
The 2027 Chrysler Pacifica was unveiled on April 1 at the New York International Auto Show. The new generation features a new illuminated wing badge, updated exterior design, additional personalization options, and more enhancements. Stellantis expects strong demand, having recently hired over 1,700 new employees at the Windsor Assembly Plant to staff a third shift for production of the Pacifica and the Dodge Charger.
Sales Performance
In its first-quarter report, Stellantis highlighted that Pacifica sales drove much of the automaker's growth in Canada. Sales of the minivan surged 256% in the first quarter, reaching 4,008 units compared to 1,126 during the same period last year. The price reductions are expected to further boost sales and reinforce the Pacifica's position in the market.
Stellantis continues to invest in its Windsor operations, underscoring the importance of the Pacifica to both the company and the local economy. The price cuts are seen as a strategic move to maintain competitiveness and support Canadian families.
