BrewDog, owned by Tilray Brands, Inc., is launching a promotion offering £1 million in free pints if England, Scotland, or the United States reaches the final of the 2026 international men's football tournament. The offer is redeemable at participating BrewDog pubs and Tilray-owned brewpubs across the U.S. and select locations in the UK and Ireland.
Promotion Details
If any of the three eligible teams makes the final, the £1 million bar tab will be activated on July 20, the day after the final match. Fans wearing an England, Scotland, or U.S. team jersey can claim up to two free pints per person on a first-come, first-served basis while stocks last. Participating venues include BrewDog pubs (excluding franchised locations) and Tilray-owned brewpubs such as SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing, and Terrapin. However, Ohio BrewDog bars and Tilray-owned bars in Oregon are excluded due to local laws.
Statement from Tilray CEO
Irwin Simon, Chairman and CEO of Tilray Brands, said: “Sport has an extraordinary ability to unite people across communities, cultures and nations through moments of pride and shared celebration — and great bars have always been places where fans come together to enjoy the match, share great conversations and raise a beer or two. This promotion reflects the strength of Tilray Brands’ beverage platform and our commitment to creating meaningful experiences that positively impact the communities where we operate.”
Additional Summer Events
Beyond the football promotion, participating BrewDog bars will host watch parties for other major sporting events throughout the summer, including auto racing in July and August, major golf tournaments in July, the return of top-flight football in August, and world-class tennis tournaments.
Terms and Conditions
The promotion is not affiliated with FIFA or any other international football governing body. Redemption is limited to two free pints per person, requires a valid government-issued ID, and participants must meet legal drinking age requirements. The offer is subject to availability, local laws, and venue participation. Full terms and conditions are available on Tilray.com and BrewDog.com.
