Canadian beauty retailer Kiyoko Beauty is making waves by bringing the most sought-after South Korean and Japanese beauty trends to North America. Founded in 2021 by Gillian Liu, Kevin Sun, and Susan Jin in Toronto, the company specializes in authentic Asian beauty products, including skin-care, makeup, hair-care, and body-care items from trending brands.
Leveraging Social Media for Growth
TikTok has been a key driver of Kiyoko Beauty's success. The team posts educational content explaining trending techniques and products, which helped them gain rapid exposure through viral videos. 'When users search for terms related to K-Beauty, our videos come up,' says co-founder Gillian Liu. This strategy has built brand awareness without heavy spending on traditional advertising.
Authentic Products and Community Focus
Kiyoko sources 100% authentic products directly from South Korea and Japan. The company emphasizes community engagement by releasing daily content, reading comments, and catering to viewer requests. With over 200,000 followers across platforms, they aim to make Asian beauty inclusive for everyone, breaking the stereotype that it is only for Asian people.
Target Customer and Hero Products
The target customer is the average North American consumer, particularly women aged 18 to 35. Top-selling products include ANUA Heartleaf Pore Control Cleansing Oil, Dr. Althea 345 Relief Cream, ANUA Niacinamide 10% + TXA 4% Dark Spot Correcting Serum, and Kikumasamune Japanese Sake Lotion. The team monitors online trends to stock up on popular items, such as Dr. Althea's 345 Cream, which has significantly boosted sales.
Pricing and Availability
Most products are priced between $20 and $40. Customers can shop online at Kiyoko.com for fast shipping and affordable prices.
