In a significant move for the wearable technology market, Calgary-based Vitalist Inc. and software firm MicroEJ have unveiled the first Reebok smartwatch powered by the new VitalOS™ operating system. Announced on December 02, 2025, this launch marks the public debut of a platform specifically designed to help consumer brands enter the connected wearable space without being locked into existing tech ecosystems.
A New Path for Branded Wearables
The collaboration centers on VitalOS™, a software platform built to streamline the development of connected wearables. Kalvie Legat, CEO of Vitalist, emphasized that the platform is designed to give brands greater control over their product experience. "Many companies entering the wearable category require alignment with existing platforms," Legat stated. "Our collaboration with MicroEJ supports an approach that enables companies like Reebok to develop devices that reflect their design priorities and customer needs."
The operating system is built on MicroEJ's VEE Wear solution, part of a virtualization technology that already powers over 400 million connected devices globally. This foundation aims to reduce the cost, speed up development, and improve scalability for wearable products.
Core Capabilities of the VitalOS™ Platform
The companies highlight several key features of the new platform designed to attract brands:
- A low-power architecture intended to support extended battery performance.
- Development cycles estimated at 6 to 9 months.
- Extensive customization options for creating brand-specific user experiences.
- Hardware-agnostic scalability, allowing the software to run on various devices.
Sean Croft, Chief Product Officer at Vitalist, noted the platform's forward-looking design. "We designed VitalOS™ to be future-proof from day one," Croft said. "Whether it’s watches today or new form factors tomorrow, brands can scale their experiences seamlessly across generations."
Reebok Leads as First Major Implementation
The new Reebok smartwatch serves as the flagship commercial implementation of VitalOS™. It demonstrates how established brands can leverage the platform to extend their legacy of performance and design into the smart wearable category, aiming to deliver an authentic experience aligned with the Reebok brand identity.
Fred Rivard, CEO of MicroEJ, highlighted the reliability of the underlying technology. "VEE Wear brings to VitalOS™ the same proven foundation that already powers millions of embedded and IoT devices worldwide," Rivard added. "Our collaboration with Vitalist provides brands with an additional option when developing connected devices."
Global Debut Set for CES 2026
The smartwatch and the VitalOS™ platform will be showcased to the global tech industry at CES 2026. Visitors will be able to experience the device firsthand at the MicroEJ booth (#53029) in the Venetian Expo. This event will be a critical test for demonstrating the platform's capabilities to potential brand partners and consumers alike.
The launch represents a strategic step for Vitalist (TSX-V: VITA.V; OTCQB: VTLSF) in commercializing its software and for MicroEJ in expanding its reach within the consumer wearables market. By offering an alternative to dominant wearable operating systems, the partnership seeks to carve out a new niche for brand-led innovation in connected technology.
