On June 30, 2026, the American Marketing Association (AMA) and Notified will host a webinar titled “How to Drive AI Visibility with Press Releases and Earned Media.” The session will run from 12:00 p.m. to 1:00 p.m. CDT and is designed for marketers seeking to understand how AI-driven search tools like ChatGPT and Gemini discover, evaluate, and cite brand content.
Why AI Visibility Matters
AI search is transforming how buyers discover, evaluate, and trust brands. According to the webinar description, tools such as ChatGPT and Gemini no longer simply direct users to websites—they generate answers using sources they deem credible and authoritative. This shift means that traditional search engine rankings are no longer sufficient. If a brand’s content does not appear in AI-generated answers, it risks missing opportunities to reach potential buyers, drive website traffic, generate leads, and influence purchase decisions, even when marketing campaigns are strong.
The webinar will provide practical guidance on how press releases and earned media can help brands earn visibility in AI-powered search. Attendees will learn how to structure and optimize content so that AI systems can more easily find, understand, and cite it. A case study will illustrate how one company used AI-optimized press releases to grow revenue.
Featured Speakers
The webinar will feature three speakers: Kyle Arteaga, founder and CEO of The Bulleit Group; Lisa Davis, Vice President of Marketing at Notified; and Jimmy Kropelin, Team Lead for Agency and Channel Partnerships at Notified.
Kyle Arteaga founded The Bulleit Group in 2012, a strategic communications consultancy that helps organizations build visibility, credibility, and influence across media, search, and AI platforms. He has advised companies including Google, LinkedIn, Amazon’s Zoox, Bridgewater, and Procter & Gamble on communications strategy, reputation management, and executive positioning. Arteaga is an early advocate for responsible AI use in communications and helped develop one of the industry’s first open-source generative AI frameworks. He has also conducted research on how AI platforms discover, cite, and reference brand content.
Lisa Davis leads growth marketing initiatives across Notified’s public relations and investor relations solutions. With more than 20 years of experience in B2B marketing and communications, she specializes in demand generation, customer engagement, and brand growth. Davis is recognized for building high-performing teams and developing integrated marketing programs that deliver measurable business results and strengthen brand visibility.
Jimmy Kropelin manages agency, reseller, and other channel partner relationships at Notified. He works closely with agency leaders and communications teams to translate where AI search is headed into practical strategies that drive measurable results. His expertise includes Generative Engine Optimization (GEO), AI citation tracking, and content frameworks designed for discoverability. Kropelin focuses on how press releases and earned media influence what AI tools surface.
Registration and Details
Registration for the webinar is open now. The event is free and will be held virtually. Interested participants can sign up via the link provided in the press release. The session is expected to attract marketers, PR professionals, and communications specialists looking to stay ahead in the evolving AI search landscape.
