Moment Factory and Mitsui Fudosan have entered a long-term strategic partnership to develop large-scale, transformative experiences that aim to redefine global standards for fan engagement. The two companies will serve as Executive Producers, combining their strengths to foster human connection through brand storytelling and cutting-edge innovation.
Background and Previous Collaboration
This partnership follows the successful collaboration on Light Cycles at Kyoto Botanical Gardens for their 100th Anniversary Project. The new multi-year roadmap includes a pipeline of innovative projects that blend technology, art, and iconic intellectual properties.
A New Immersive Pokémon Experience
As part of this collaboration, Moment Factory and Mitsui Fudosan have partnered with The Pokémon Company International to develop a new immersive Pokémon experience. Slated to debut in Europe in spring 2027, the experience will use interactive technology and innovative storytelling to bring Pokémon to life. Fans will step into the role of a Trainer in unique ways, fostering real-world connections.
The international multidisciplinary team will leverage Mitsui Fudosan's expertise in large-scale destinations, Moment Factory's pioneering immersive storytelling, and the iconic Pokémon brand to deliver an innovative experience for a global audience. Further details will be shared in the future.
Executive Quotes
Dominic Audet, Co-founder and Chief Innovation Officer at Moment Factory, stated: "This partnership is more than a collaboration; it is a synergy of vision. Together with Mitsui Fudosan, we are looking to set a new global standard for how people interact with brands and environments. We are excited to leverage our creative DNA alongside Mitsui Fudosan’s incredible reach to bring transformative projects to life."
Kazunori Yamashita, Executive Managing Officer of Mitsui Fudosan Co., Ltd., said: "We are very honored to partner with Moment Factory. Through this project, we aim to create new value through immersive experiences that connect people and communities. We also look forward to delivering excitement and inspiration to people around the world through our collaboration with Pokémon, a globally beloved brand."
Andy Gose, Head of Media Production at The Pokémon Company International, added: "People around the world are always eager to experience the world of Pokémon in new and meaningful ways. We are excited to see the joy it will bring to Trainers and the passion and adventure that unites the community."
