Hootsuite has introduced Wisdom, a social-first AI agent designed to convert live social signals into contextual intelligence and coordinated action, according to a press release from the company on June 24, 2026.
Wisdom: The Social-First AI Agent
Wisdom is built on over 15 years of proprietary social data and more than 150 million monitored data sources. It provides organizations with a real-time view of signals shaping their brand, transforming live social data into actionable insights. Hootsuite research found that 64% of senior marketing leaders admit to running AI tools without access to live social data, a gap Wisdom aims to close.
What distinguishes Wisdom is its foundation in proprietary social intelligence, including live social data, historical context, audience behavior, cultural signals, and image detection. From a single conversation, users can uncover trends, identify risks, create content, and receive recommended next steps within one connected system.
Social OS: Unified Operating System
Alongside Wisdom, Hootsuite unveiled Social OS, a social operating system with AI at its core. It brings together social intelligence, publishing, customer care, and advocacy through a shared agentic layer. Social OS reimagines Hootsuite’s portfolio into purpose-built, AI-powered products: Perch for publishing and planning, Nest for customer care, Parliament for employee advocacy, and Lumen by Talkwalker for social intelligence, fully integrated with Wisdom.
New MCP connectors make Hootsuite capabilities accessible to AI agents, bringing social intelligence into the tools and workflows organizations already use.
CEO Commentary
“We started Hootsuite to help organizations show up on social. Eighteen years later, the ambition is different: not keeping up, but knowing first,” said Ryan Holmes, CEO of Hootsuite. “Wisdom is the intelligence layer that finally lets businesses operate at the speed of culture. Today, we’re helping customers stop reacting and start anticipating — seeing what social is telling them, understanding what it means, and acting before the moment passes.”
