Creator TV Sports, the creator-led streaming network and content studio under Sabio Holdings, has revealed the first wave of participants for its inaugural Creator Pickleball Tour. The 16-player tournament, in partnership with Rob Ryan, will take place at VidCon Anaheim from June 25 to 27, 2026.
Star-Studded Creator Lineup
The tournament features some of the biggest names in digital content creation, including NichLmao (88.5 million YouTube subscribers across channels), Peet Montzingo (22.3 million YouTube subscribers and 14.6 million TikTok followers), and Merrick Hanna (36.6 million TikTok followers), known for his viral 'glitch' dance trend and appearances on America's Got Talent. Other confirmed participants include DangMattSmith (14.5 million TikTok followers, 15.2 million YouTube subscribers), AnythingAlexia (10 million YouTube subscribers), Nevaaadaa (13.3 million TikTok followers, 3 million Instagram followers), and Yoangelolo (9.8 million YouTube subscribers, 4.9 million TikTok followers). Additional participants are expected to be announced soon.
VidCon Anaheim Integration
VidCon Anaheim, now in its 15th year, attracts over 55,000 attendees and more than 250 creators annually, making it one of the largest creator-focused events globally. The Creator Pickleball Tour will be integrated as a three-day fan activation, with Days 2 and 3 open for fan participation and creator interactions on and around the court.
“This is what Creator TV Sports is built for,” said Joe Ochoa, Co-Founder and General Manager of Creator TV. “Putting them in a live competition at the world’s biggest creator event and bringing it to streaming creates something that works everywhere: on-site, on social and on screen.”
Partnership with Rob Ryan
For this event, Creator TV is partnering with Rob Ryan, an international speaker, consultant, and C-suite executive with over 13 years of experience in the creator economy. Known as the “Influencer to the Influencers,” Ryan’s expertise provides an unparalleled understanding of social media and creator culture.
“Breaking out from the screen to the court, we are giving fans the chance to see their favorite personalities duke it out IRL in a once-in-a-lifetime event,” said Rob Ryan. “With Creator TV’s partnership, we are able to capture and share that energy globally.”
Production and Distribution
The Creator Pickleball Tour is produced under Creator TV Sports, the dedicated studio label for competition formats, live events, and sports-adjacent programming. The televised portion will be produced by Harry Cicma and distributed as an episodic series across Creator TV’s FAST network, which now reaches 149.6 million households via platforms including TCL tv+, Xumo Play, Sling Freestream, Amazon Fire TV Channels, Plex, and Anoki’s LiveTVx.
