The future of a major roadway in Edmonton's Ritchie neighbourhood has become a point of contention, with residents expressing divided opinions on three proposed redesign options from the City of Edmonton. The plans for 76 Avenue, which is due for renewal as it reaches the end of its lifespan, include potential traffic calming measures, widened sidewalks, and new bicycle infrastructure, sparking a debate about parking, business vitality, and community character.
Three Paths Forward for a Central Artery
In early December 2025, city planners held an event at the Ritchie Community League to showcase the three distinct concepts for rebuilding 76 Avenue. This central road runs through the heart of the neighbourhood, crossing the Mill Creek Ravine and connecting to King Edward Park. It has also become a commercial hub, with numerous businesses clustering near the busy intersection at 96 Street.
Each of the three options incorporates accommodations for cyclists. The designs vary, featuring a multi-use trail, a raised two-way bike lane on the road's north side, or a combination of raised one-way and two-way bike lanes. Common to all proposals are widened sidewalks and the addition of traffic calming measures. A point of significant discussion is that two of the three options would reduce on-street parking to just one side of the avenue.
Jen Rutledge, a supervisor with the City of Edmonton, emphasized that the final design remains flexible. "It really depends on the feedback," Rutledge stated, noting that the outcome could mirror one of the presented choices, be a hybrid of elements, or evolve into something entirely different based on community input.
A Community with Deep Roots and New Growth
The debate touches a neighbourhood that has undergone substantial transformation. Louise Perkins, a resident for more than 80 years, has witnessed Ritchie's evolution firsthand. She notes the influx of young families and businesses, the proliferation of shops along main roads, and the constant foot traffic of people with pets and children.
Perkins credits the area's revitalization to its proximity to amenities like downtown, Whyte Avenue, and the airport, as well as attractions like the Happy Beer Street brewery district. However, this long-time resident now worries how changes to 76 Avenue could impact the community she has seen flourish. Her primary concern is the potential reduction in parking and its effect on local businesses. "They’re well supported by the neighbourhood, but they’re also supported by people who drive or bike," Perkins explained.
Parking and Practicality Top Resident Concerns
Other residents echo Perkins' apprehensions. Brian Reschke is among those who would prefer the road be rebuilt in its current configuration, expressing skepticism about the additional elements proposed. "They’re adding way too much," Reschke said. He shares the concern about lost parking and fears that visitors, unable to find spots on the main road, will overflow onto residential side streets, limiting parking for those who live there.
The city's engagement process continues as it weighs the competing priorities of active transportation, safety, business access, and residential quality of life. The decision on 76 Avenue will shape the daily experience and economic vitality of the Ritchie neighbourhood for decades to come, balancing its cherished past with its evolving future.
