Sudbury Police Launch Annual Holiday RIDE Initiative
Greater Sudbury Police have officially launched their festive RIDE campaign, warning drivers to expect random roadside checks throughout the holiday season. The announcement came on November 27, 2025, as authorities prepare for increased traffic enforcement during one of the busiest travel periods of the year.
Daily Arrests Highlight Ongoing Impaired Driving Problem
Police revealed a concerning statistic: officers are arresting one impaired driver on average every single day in the Greater Sudbury area. This alarming rate has prompted authorities to significantly increase checkpoint operations during the holiday period.
The RIDE (Reduce Impaired Driving Everywhere) program represents a coordinated effort to combat drunk and drug-impaired driving during times when social gatherings and celebrations typically increase. Police emphasized that the campaign is not about catching drivers but rather about preventing tragedies before they occur.
What Drivers Can Expect During Holiday Travel
Motorists traveling through Greater Sudbury during the holiday season should prepare for random roadside checks at various locations and times. Police indicated that checkpoints would be set up throughout the region, with particular focus on areas with high traffic volume and known risk factors.
The timing of this campaign aligns with historical data showing increased impaired driving incidents between late November and early January. Police are urging residents and visitors to plan ahead for safe transportation options if they intend to consume alcohol or cannabis.
The message from Sudbury police is clear: if you plan to drink or consume cannabis, don't drive. Authorities recommend designating a sober driver, using public transportation, or arranging for ride-sharing services to ensure everyone reaches their destinations safely.
This annual campaign serves as a critical reminder that impaired driving remains a serious concern in Northern Ontario communities, and law enforcement is taking proactive measures to address the issue during the high-risk holiday period.
