The Edmonton & area chapter of Mothers Against Drunk Driving (MADD) launched its annual red ribbon campaign at City Hall on November 7, 2025, issuing a powerful reminder about the dangers of impaired driving as the holiday season approaches.
A Sobering Reminder for the Community
The campaign launch event featured prominent community leaders and advocates who gathered to emphasize the ongoing need for vigilance against impaired driving. The red ribbons serve as a visible symbol of commitment to safe, sober driving and honor those who have been affected by impaired driving crashes.
Campaign Details and Community Impact
Running through the holiday season, the initiative encourages Edmontonians to display red ribbons on their vehicles, bags, and clothing. The November 7th launch at Edmonton City Hall marked the beginning of this important awareness effort, which aims to reduce alcohol and drug-related crashes during a period when social gatherings typically increase.
MADD Canada statistics show that impaired driving remains a leading criminal cause of death in Canada. The organization's campaigns have been credited with helping to reduce alcohol-related traffic fatalities by over 60% since the 1980s, though recent years have seen concerning trends with the legalization of cannabis and the ongoing opioid crisis.
Taking Action Against Impaired Driving
The red ribbon campaign represents more than just awareness—it's a call to action for all community members. Edmonton residents are encouraged to pledge never to drive impaired and to intervene when they see others attempting to drive after consuming alcohol or drugs.
Local businesses and organizations can participate by distributing red ribbons and displaying campaign materials. The initiative also provides resources for those affected by impaired driving crashes, offering support services and advocacy for victims and their families.
As winter conditions approach and holiday festivities begin, MADD Edmonton's message carries particular urgency. The organization reminds everyone that planning ahead for safe transportation isn't just responsible—it can save lives.
