The partners of Winnipeg Jets players are using their platform for a pawsitive cause. On Wednesday, January 14, 2026, Meaghan Pearson, Kiera Pionk, and Margot Morrissey toured the Winnipeg Humane Society (WHS), marking the launch of a community-driven initiative to collect much-needed pet food donations.
High-Profile Visit Highlights Shelter Needs
The visit, documented by CTV News Winnipeg photographer Scott Andersson, provided the women with a firsthand look at the operations and daily needs of one of the city's key animal welfare organizations. The tour is not just a symbolic gesture; it serves as the catalyst for a broader campaign aimed at mobilizing Jets fans and the local community to support animals in care.
The goal is straightforward: to score donations of pet food and supplies for the shelter. This initiative highlights how the families of professional athletes can leverage their visibility to address tangible needs in their community, turning public attention into actionable support.
Mobilizing the Fanbase for a Community Goal
While specific details of the donation drive's mechanics—such as drop-off locations or online wish lists—were part of the ongoing announcement, the core message is clear. The Winnipeg Jets' extended family is calling on the team's passionate fanbase and Winnipeggers at large to contribute. Pet food, both for dogs and cats, is a constant and significant expense for shelters, and public donations directly free up resources for medical care, rehabilitation, and adoption services.
This effort mirrors similar charitable work undertaken by NHL families across the league, but it is firmly rooted in the local context of Winnipeg. The involvement of Pearson, Pionk, and Morrissey personalizes the campaign, connecting faces and stories to the cause of animal welfare.
A Season of Giving Beyond the Rink
The pet food drive arrives at a time when community support organizations often face increased pressure following the holiday season. The Winnipeg Humane Society, which provides shelter, medical treatment, and adoption services for thousands of animals each year, stands to benefit significantly from the heightened awareness and influx of donations.
This initiative underscores a broader trend of community engagement from sports organizations in Canada. It transforms the relationship between a team and its city from one of pure entertainment to a partnership in social responsibility. For fans, it offers an additional way to show their colours and support the Jets community, this time by assisting the most vulnerable four-legged residents of Winnipeg.
The hope is that the combined power of sports fandom and community spirit will lead to a substantial haul of donations, ensuring the Winnipeg Humane Society can continue its vital work throughout 2026 and beyond.
