Even the most budget-conscious Canadians can find their financial discipline tested by the festive spirit of the holiday season, according to a leading financial expert. Kelley Keehn, co-founder and chief executive of the Money Wise Institute, offers timely advice for shoppers aiming to navigate the December spending rush wisely.
The Holiday Spending Trap
Keehn highlights a common challenge: the emotional pull of the holidays, amplified by marketing and social expectations, can easily lead to impulse purchases and budget blowouts. The sight of bustling shopping centres like Calgary's Chinook Centre embodies the high-energy consumer environment that defines this time of year. For many, the intention to stick to a list or a budget dissolves amidst sales, gift-giving pressures, and seasonal cheer.
Strategies for Smarter Shopping
To combat this, Keehn advocates for a proactive and mindful approach. Key strategies include setting a firm overall budget before browsing, both online and in-store, and allocating specific amounts for different recipients or categories. She also emphasizes the importance of researching prices and taking advantage of price-matching policies to ensure you're getting the best deal available.
Another critical tip is to avoid last-minute shopping rushes, which often lead to rushed decisions and paying full price. Planning purchases in advance and spreading them out over several weeks can alleviate financial pressure and provide time to find genuine bargains.
Maintaining Financial Health
Beyond individual purchases, Keehn's guidance touches on broader financial wellness. She reminds shoppers that the goal is to enjoy the season without starting the new year burdened by debt or regret. This means distinguishing between wants and needs, considering thoughtful, non-material gifts like experiences, and being honest with family about spending limits.
The advice, published on December 4, 2025, serves as a crucial reminder for Canadian consumers. By adopting a more strategic and disciplined mindset, shoppers can participate fully in the holiday joy while protecting their long-term financial health.
