Coors Light has introduced a limited-edition Tall Girl beer can as the first official beer of the WNBA's Toronto Tempo, available exclusively at the team's home games on July 5 and 8 at Coca-Cola Coliseum. The 473mL can features the Tempo team logo above the signature frosted mountaintops, marking a twist on the traditional Tall Boy format.
Partnership with Toronto Tempo
Coors Light, which has been associated with the Toronto Raptors for 31 years, is now cementing its relationship with its second professional basketball team in the city. The Tall Girl can is a limited-time offering, making it a potential collectible for fans. According to a media release from Molson Coors Beverage Company, the partnership represents a shared commitment to championing women's sports and elevating the fan experience during the Tempo's historic inaugural season.
Michelle Ramos, Senior Marketing Director, Global Brands for Molson Coors, stated: "The partnership represents a shared commitment to championing women's sports and elevating the fan experience both inside the arena and across the country during this historic inaugural season. From our celebratory Tall Girl can to fan activations across the country, Coors Light is proud to be the beer that fans reach for as they celebrate women's basketball, and our new home team, the Toronto Tempo."
Availability and Collectibility
The Coors Light Tall Girl will be available at Tempo home games on July 5 at 3 p.m. against the Dallas Wings and on July 8 at 7 p.m. against the Golden State Valkyries at Coca-Cola Coliseum. The limited-edition nature of the can is expected to drive demand among fans and collectors alike.
Tempo team president Teresa Resch expressed enthusiasm for the campaign: "We love that Coors Light is celebrating this moment with us by raising a cold one to the talented athletes and the fans who support them with the limited-edition Tall Girl can."
