FIFA World Cup fever continues to make its way into the food industry with the introduction of four limited edition Lay’s potato chip flavors inspired by the cuisines of competing nations. Each flavor features a different famous football face on the bag — and, in Canada’s case, two faces.
Canadian-Made Flavors and Faces
The 100 percent Canadian-made flavors and faces on the new Lay’s bags include:
- Bacon Poutine flavored chips featuring Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team. Taste notes: Rich brown gravy, creamy cheese curds and smoky bacon.
- Cheese Soufflé flavored chips featuring France’s Thierry Henry. Taste notes: Creamy and sharp toasted cheese.
- Steak & Chimichurri flavored chips featuring reigning World Cup champion Argentina’s Lionel Messi. Taste notes: Tangy and herby chimichurri and grilled meat.
- Cheese & Onion flavored chips featuring the U.K.’s David Beckham. Taste notes: Sharp cheddar cheese and savory onion.
All four new Lay’s entries are now available in grocery and retail locations across Canada — the only global market to offer the limited packaging.
Marketing and Contest Details
“FIFA World Cup 2026 is a once-in-a-generation moment for Canadian soccer fans, and Lay’s wanted to mark it with something just as special. These limited-edition flavors are our way of bringing the spirit of the tournament to every snack bowl, every watch party, and every fan gathering from coast to coast,” said Shirley Mukerjea, chief marketing officer of Lay’s Canada. “These bags are something only Canadian fans get to experience — world-renowned soccer icons on-pack, each paired with a flavor that brings their nation’s taste to life.”
FIFA World Cup 2026 sponsor Lay’s is also holding a contest for a chance to win two tickets to one of the 13 Canadian FIFA World Cup matches taking place in Vancouver and Toronto. See NoLaysNoGame.ca for details. The FIFA World Cup takes place June 11 – July 19.
