Canadian organic energy drink leader GURU Organic Energy Corp. is kicking off 2026 with a vibrant new flavour designed to redefine New Year's resolutions. The Montreal-based company announced the launch of GURU Zero Dragon Fruit Cherry Sorbet, a beverage that promises a clean, refreshing boost without any synthetic sweeteners.
A Fusion of Flavour and Function
Crafted to deliver both taste and a functional energy lift, the new offering combines the nostalgic, sweet-tart profile of cherry sorbet with the exotic and visually striking notes of dragon fruit. The company emphasizes that this innovation proves healthy choices can be rewarding, as the drink contains zero sugar, zero sucralose, and zero aspartame.
The energy blend is powered by natural, organic ingredients. Each can provides 140 mg of caffeine sourced from organic green tea, which is known for providing a smoother, more sustained energy release compared to synthetic sources. It is also fortified with L-theanine and the catechin EGCG, compounds found in green tea that are associated with supporting focus, metabolism, and a balanced energy state.
Rollout and Availability
The new GURU Zero Dragon Fruit Cherry Sorbet will begin appearing on shelves and online in January 2026. The initial rollout will focus on the brand's home province of Quebec, along with select retail markets in the United States. Consumers across Canada and the U.S. will also be able to purchase it directly via GURUenergy.com and on Amazon platforms (Amazon.ca and Amazon.com). The drink is proudly brewed in Canada.
Carl Goyette, President and CEO of GURU, stated that the new flavour encapsulates the brand's mission. "GURU Zero Dragon Fruit Cherry Sorbet captures what we stand for: a modern, clean energy choice that celebrates choosing good every day," Goyette said. "It's the perfect balance of flavour and function, proving that progress doesn't have to come at the expense of enjoyment."
Campaign Celebrates "Small Wins"
Accompanying the product launch is a new marketing campaign titled "Every small win deserves a cherry on top." This initiative aims to shift the narrative around energy and motivation. Instead of focusing on drastic overhauls, the campaign celebrates the incremental progress and consistent habits that lead to lasting change—from an early morning workout to choosing a better-for-you beverage.
The campaign will launch in January 2026 across multiple channels, including digital video, social media, influencer partnerships, experiential events, and in-store retail experiences in Canada and select U.S. markets.
The introduction of GURU Zero Dragon Fruit Cherry Sorbet represents a continued strategic push by the company to lead what it calls the Good Energy® movement. The goal is to offer a natural, functional alternative to conventional energy drinks and inspire consumers to select an energy source that benefits both their well-being and their taste buds.
