CeraVe, the global skincare brand developed with dermatologists and recommended by over 90,000 dermatologists worldwide, celebrated 111 award-winning content creators from 22 countries at the first-ever Global CerAwards in Los Angeles. The multi-day event, held at The Wiltern and a Hollywood studio lot, united creators for a content creation competition aimed at educating and entertaining consumers about healthy skin habits.
Expansion of the CerAwards Program
Originally launched in Spain in 2023, the CerAwards is CeraVe's annual content creation competition recognizing outstanding skincare content from creators, dermatologists, and healthcare professionals. Since its inception, the program has expanded globally, with 22 countries hosting local competitions this year alone, receiving over 5,000 submissions. From those, 111 winners emerged to compete in the inaugural Global CerAwards, the grand finale where creators faced an international jury to be crowned the best in skincare content.
Influence and Reach
Today, CeraVe reaches more than 15 million followers worldwide and billions of video views across platforms, driven by creators, medfluencers, and skincare enthusiasts who have made CeraVe one of the most talked-about skincare brands on social media. Attendees at the Global CerAwards represented a combined reach of more than 44 million followers, underscoring the influence of the creator community that brings CeraVe's dermatologist expertise to audiences worldwide.
CeraVe Studios: A Hollywood Experience
At the heart of the Global CerAwards was CeraVe Studios, an immersive content creation experience hosted on a Hollywood studio lot. Featuring custom-built sets, professional actors, and stunt performers, creators were challenged to push the boundaries of skincare storytelling while bringing CeraVe's cleansers and newest suncare innovations to life through four signature experiences:
- Raywatch: Inspired by the iconic slow-motion Malibu beach run, creators raced through a wind-blown, simulated beach environment to demonstrate how CeraVe suncare is sand resistant.
- The SPF Games: Players had 3 seconds to run, hide, and shield themselves from the sun using giant CeraVe suncare products. If they missed the protection window, creators were sprayed with water, but CeraVe sunscreen stayed on since it is water resistant.
- Stunt N' Sweat: Creators stepped into a high-energy rooftop chase, navigating obstacles under the sun to push physical limits. CeraVe Invisible Hydrating Sunscreen proved its sweat-resistant performance in motion.
- Mission Cleanser: Attendees moved swiftly through a laser-laced set to retrieve the CeraVe Foaming Cleanser. The lasers represented a compromised skin barrier, a reminder that if your skin squeaks, your barrier is weak.
The event concluded with an awards ceremony at The Wiltern, celebrating the creativity and influence of the global creator community.
