28 Must-Have Beauty Products Under $35 at Sephora
28 Must-Have Beauty Products Under $35 at Sephora

Sephora offers a wide range of affordable beauty products under $35 that deliver professional results. From contour sticks to hydrating serums, these 28 items have earned rave reviews from customers for their performance and value.

Contour and Conceal

The Westman Atelier contour stick ($26, three shades) provides a natural finish and easy blending, perfect for on-the-go touch-ups. SteffiL23 says, 'Can’t say enough good things about this product! It glides on amazingly and feels like nothing on my skin!' For under-eye coverage, the Hourglass concealer ($20, 32 shades) offers lightweight, long-wearing coverage. toriangelik raves, 'This concealer is so good, it doesn’t look cakey or dry under my under eyes, and it has really good coverage!'

Skincare Serums and Essences

The Merit serum ($19) combines niacinamide, hyaluronic acid, and cacao seed extract to plump and hydrate skin. daanielaao reports, 'This is the best serum I’ve ever used. My skin feels smoother, more hydrated, and looks healthier.' The Ilia essence ($28) doubles as a moisturizer, smoothing and reducing redness. Alexandra0902 recommends it for oily, dry, and combination skin. The Glow Recipe toner ($16) features watermelon extract, cactus water, glycerin, PHA, and BHA to calm, hydrate, and smooth skin. flnctharis says, 'My skin looks so much more glowy and healthy. It also really helped with the appearance of my pores.'

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Setting Sprays and Primers

The One/Size setting spray ($18) is mattifying, waterproof, and lasts up to 16 hours. Iridess tested it in Florida humidity: 'This is the longest my makeup has lasted... I lasted four hours, and that included Florida's humidity, eating a salad, drinking without a straw, and wiping my face without transfer.' The Milk hydrating grip primer ($20) with niacinamide and hyaluronic acid blurs skin and extends wear. BritMapp notes, 'My face does not get oily at all while using this.'

Blushes for Every Look

The Hourglass tie-dye blush ($32, three shades) offers an airbrush finish. IsobelJ says, 'The finish of this blush is gorgeous — luminous and dreamy without looking like highlighter.' The Patrick Ta cream and powder blush duo ($25, four colors) provides buildable pigmentation. KALindsey says, 'This is the most pigmented blush I have ever tried, one tap for both cheeks! And it lasts all day!' The Rare Beauty mini blush ($16, four radiant shades and one matte) is weightless and super pigmented. taylorburnss rates it 100/10. The Saie cream blush ($17, four colors) gives a dewy glow. horsebackgirly says it's 'perfect for beginners.'

Mascara and Powder

The Tarte tubing mascara ($15, two colors) adds volume, length, and curl without smudging. SaylorLane says, 'This is my FAVORITE mascara everrrr. It is so worth every penny.' The Charlotte Tilbury mini blurring and setting powder ($29, four shades) diffuses light for a flawless look. BDai switched to a powder puff and says, 'It is top-tier.'

Hair Care Essentials

The Amika nourishing mask ($20) with jojoba seed oil and sea buckthorn softens and moisturizes hair. Prolisok says, 'My hair felt instantly softer, smoother, and more nourished.' The Gisou honey-infused hair oil ($25) hydrates, smooths frizz, and boosts shine. Ellanar has used it for three years: 'It's lightweight, nongreasy, and really helps tame frizz.' The Kérastase night serum ($32) nourishes and detangles overnight. afine1 says, 'I have coarse, frizzy hair, and this has completely transformed it.' The leave-in conditioner ($13) hydrates and adds shine, and is heat-safe. Ariana20b loves it for her thick, coarse, curly hair. The Moroccanoil hairspray ($14) provides hold without crunch and repels frizz and humidity. ashleyscott says, 'Even my husband reaches for it over his hair gel.'

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Cleansers, Masks, and Toners

The Tatcha soft-cream cleanser ($19) hydrates and adds glow with Japanese algae and hyaluronic acid. nikkibaybee7 calls it 'the BEST facial cleanser I have EVER used!' The Caudalíe clay face mask ($22) deeply cleanses and tightens pores. smartnfunnygirl says, 'In 10 minutes, your skin is clear and soft.' The Paula's Choice exfoliating toner ($15) uses BHA to shed dead skin and green tea to soothe. Priya754 says it cleared dry patches and left skin smooth. The Tower 28 moisturizer ($14) calms and reinforces the skin barrier. DorelaD says, 'This is the only product that has helped me' with redness. The Ordinary hydrating moisturizer ($6.70) uses amino acids and hyaluronic acid for a lightweight formula. aneshi says, 'The texture is perfect for my combo skin.'

Finishing Touches

The Huda Beauty setting powder ($23, seven shades) blurs and brightens skin. thatonegirlypop says, 'It keeps my makeup in place through intense workouts and cheer practice.' The texturizing air-dry hair mousse ($22) creates beachy waves. sph1111 says, 'It makes my wavy frizzy hair full-bodied and curly.' The Laneige milky creamy toner mist ($12) nourishes and hydrates with white leaf tea in a refillable bottle. em655 calls it 'such a grail.'