BRP Inc. (TSX: DOO) (NASDAQ: DOO) has been recognized with four Red Dot Awards, including the prestigious 'Best of the Best' for the Sea-Doo Switch Fish. The awards were announced on July 10, 2026, at a ceremony in Germany, underscoring BRP's continued leadership in design innovation.
Sea-Doo Switch Fish Wins Top Honor
The Sea-Doo Switch Fish received the 'Best of the Best' award, the highest distinction in the Red Dot Design Awards. This pontoon boat features a modular design that allows it to transform from a fishing boat into a recreational watercraft. Users can combine seats, storage compartments, and accessories from nearly 100 components to customize their experience. The Red Dot jury praised it as 'an exceptionally comprehensive concept in which form, modularity, and graphics meld perfectly, making both usage scenarios feel equally convincing.'
Other Award-Winning Models
BRP also won Red Dot Awards for the Can-Am Outlander MAX 6×6 and the Can-Am Outlander Electric. The Outlander MAX 6×6 is an all-terrain vehicle (ATV) designed for extreme terrain with a modular cargo bed and removable LinQ system for flexible cargo organization. The Red Dot jury noted, 'Designed for robustness, modularity, and adaptability, this ATV impresses with its powerful, functional style and visual presence.' The Can-Am Outlander Electric offers a quiet, zero-emission riding experience with a robust design, LED light signature, and a 5-inch color display.
BRP's Design Legacy
In July 2025, BRP became the first Canadian team to receive the 'Red Dot: Design Team of the Year' title. At the 2026 ceremony, Denys Lapointe, Chief Design Officer at BRP, passed the trophy to the 2026 winning team. 'After having the honor of presenting this year's 'Red Dot: Design Team of the Year 2026' title to our successors, I am particularly proud to see our team's exceptional work continue to shine in the industry,' said Lapointe. 'These accolades demonstrate the strength of our design vision, and being recognized by our peers internationally is a source of immense pride.'
