Tarte, Laneige, and Sol de Janeiro Lead Prime Day Beauty Deals
Amazon Prime Day 2025 is underway, offering deep discounts on popular beauty products. From cult-favorite mascaras to hydrating lip masks, shoppers can save up to 50% on top brands. Prime members get exclusive access to the best prices, but non-members can still snag some deals. Here are the standout offers, verified by price history and expert shopping knowledge.
Tarte Mascara and Concealer: 40% Off
Tarte's Tartelette tubing mascara is 40% off, priced at $16.80 (originally $28). This smudgeproof, sweatproof mascara provides lengthening and washes off easily with water. A reviewer noted, "I’ve used mascara for 15 years... this is by far the best. It stays on for 16+ hours, no smudging." The Shape Tape Concealer and Maracuja Juicy Lip Plump are also 40% off. Available in brown and black.
Laneige Lip and Skincare: Up to 40% Off
Laneige offers up to 40% off favorites like the Lip Glowy Balm ($11.40+, originally $19) and Lip Sleeping Mask ($14.40+, originally $24), both at their lowest prices. The Neo Blurring Powder is $15 (originally $25) for Prime members. One user called the Lip Glowy Balm "the best lip gloss that I've ever used." Nine scents are on sale.
Sol de Janeiro Bum Bum Cream: 20% Off
The iconic Sol de Janeiro Bum Bum Cream is 20% off at $28.80 for 5 ounces (originally $36). It contains caffeine-rich guarana extract to help tighten and firm skin. A reviewer shared, "I am 60, and I could not get rid of the cellulite... I started using this product six weeks ago and can noticeably see a difference." Limited-edition body mists and body butter are also 40% off.
Urban Decay Naked Palette and Eye Pencils: 40% Off
Urban Decay's Naked 2 Basics Eyeshadow Palette is $21 (originally $35), and 24/7 eye pencils are $13.80 (originally $23) in 25 colors. The palette offers six neutral shades, and the pencils are smudge-proof. A reviewer praised the palette: "shadows stay true all day — never muddy or smudge."
Elta MD Sunscreen: 20% Off
Elta MD's UV Clear Face Sunscreen (SPF 46) is 20% off at $18.80 (originally $23.50). The lightweight, non-greasy formula includes niacinamide to calm skin. One user said, "My dermatologist recommended this sunscreen... works perfectly under makeup."
TruSkin Vitamin C Serum: 49% Off
TruSkin Vitamin C Serum is at a new lowest price of $19.99 (typically $38.99). It contains vitamins C and E and hyaluronic acid to brighten skin and fade dark spots. With over 94,000 ratings, a reviewer called it "Best vitamin C serum I've used." Non-Prime members pay $34.99.
Charlotte Tilbury: 30% Off
Charlotte Tilbury's Lip Cheat Lip Liner Pencil is $19.60 (originally $28) for Prime members, available in 23 shades. The Beauty Light Wand is $30.80 (originally $44). A reviewer said the liner "goes on like butter and stays on."
Ouidad Curl Gel: 50% Off
Ouidad Advanced Climate Control Heat & Humidity Gel is $12.98 (originally $26). Designed to reduce frizz and define curls for multiple days, a reviewer reported "five-day hair never looked this good!" Even in 95-degree heat and humidity, curls stayed defined.
Buxom Lip Polish: 50% Off
Buxom's Full-On Plumping Lip Polish is $13 (originally $26) in 94 colors. It contains a peptide complex for plumping and shimmer. A reviewer said, "It LOOKS, FEELS, tastes, and smells AMAZING!!"
Kahi Wrinkle Bounce Balm: Up to 38% Off
Kahi Wrinkle Bounce Hydrating Multi-Balm is $14.24 (originally $22.99) in five styles. The salmon complex and collagen formula smooths fine lines. A reviewer called it "life changing" for hydrating and plumping skin instantly.
