Maritimers are once again preparing to tune in to the annual IWK Telethon, a beloved fundraising event that supports women and children across the region. This year marks the 42nd edition of the telethon, with CTV celebrating its 30th year of producing the broadcast.
A Tradition of Giving
Since its inception, the IWK Telethon has raised millions of dollars for the IWK Health Centre in Halifax, which provides specialized care for women, children, and families throughout the Maritime provinces. The telethon features emotional stories, celebrity appearances, and community-driven fundraising efforts.
CTV's Longstanding Commitment
CTV has been a key partner in producing the telethon for three decades, ensuring that the message of support reaches viewers across Nova Scotia, New Brunswick, and Prince Edward Island. The network's involvement has helped amplify the event's impact, connecting donors with the cause.
This year's broadcast promises to highlight the resilience of patients and families, as well as the dedication of healthcare workers. Viewers can expect a mix of live performances, interviews, and updates on how donations are used to improve medical services and research.
How to Watch and Donate
The telethon will air on CTV throughout the weekend, with opportunities to donate online, by phone, or through local community events. Organizers encourage everyone to contribute, no matter the amount, to help ensure that the IWK can continue its vital work.
As the telethon enters its fifth decade, the need for support remains strong. With healthcare challenges ongoing, funds raised during the event will go toward equipment, programs, and patient care that directly benefit Maritime families.
