A new survey from online healthcare and prescription service MedExpress reveals that weight-loss journeys are significantly reshaping summer travel decisions for Canadians, with nearly three-quarters (69%) reporting pressure from social media to achieve a "summer body." The study of 711 Canadians examined how body image and weight-loss efforts influence destination choices, packing, and activities.
Social media drives body image pressure
Gen Z feels the most pressure, with 68% reporting it, followed by 56% of millennials. Instagram is the primary driver, cited by 54% of respondents, while 47% said viewing travel photos motivates body changes.
Weight loss boosts travel confidence
Nearly half (43%) of Canadians on a weight-loss journey are more likely to book summer vacations now than before starting. About one-third (32%) said certain destinations feel more accessible due to improved confidence or mobility. However, 24% have avoided or reconsidered a trip because of weight concerns.
Travel anxieties linked to weight
The top travel anxiety is physical stamina, affecting 52% of respondents. Being in group photos or on camera concerns 50%, and 45% worry about buying or fitting into travel clothes. Additionally, 60% said weight impacted their vacation outfits, and 49% said clothing choices influenced how they approach being photographed.
Impact on activities and destinations
More than one-third (34%) said weight-related concerns affected whether they joined group activities during travel, and 23% said it factored into choosing their destination. Among those trying to lose weight, 52% worry more about fitting in socially on vacation, and 36% fear being judged for what they eat while travelling.
Positive outcomes for some
Among those who have made body or lifestyle changes, 31% feel comfortable swimming in public for the first time, 30% wear more revealing clothing, and 29% are more willing to be photographed. Additionally, 37% have worn something on vacation they never would have before their weight-loss journey.
Expert advice
"While losing weight can be beneficial and confidence-boosting, it's important not to let self-image get in the way of a getaway," the report notes. "Progress, in whatever form, has a way of opening doors and building more belief in oneself."
