Windsor's airwaves have a fresh new sound to start the day. Virgin Radio 93.9 has officially launched a new morning show, hosted by the duo Kim and Lexie. The debut marks a significant programming change for the station, aiming to connect with the local community through engaging banter, music, and news.
A Fresh Start for Morning Listeners
The station announced the new show, which promises to deliver the perfect mix of entertainment and information for Windsor-Essex residents during their morning routines. While specific details about the show's segments are still unfolding, the focus is on creating a dynamic and relatable program that reflects the character of the region. The launch was reported on January 19, 2026, signaling a new chapter for the popular frequency.
Building a Local Connection
Introducing new hosts Kim and Lexie is a strategic move by Virgin Radio to strengthen its bond with the Windsor audience. Morning shows are often the most personal touchpoint between a radio station and its listeners, setting the tone for the day. This investment in local talent underscores the station's commitment to providing content that resonates specifically with the community it serves.
The success of such a show often hinges on the chemistry between the hosts and their ability to tackle local topics, from traffic and weather to community events and light-hearted discussions. Listeners can expect a program built on that foundation of local relevance and upbeat energy.
What This Means for Windsor Radio
The launch injects new competition into the local radio landscape. A revitalized morning show can attract listeners and boost overall station engagement. For advertisers, it represents a new platform to reach a dedicated morning audience. For the community, it offers a potential new voice that can highlight local stories and provide a shared experience for commuters and families alike.
As Kim and Lexie settle into their new roles, the Windsor audience will be the ultimate judge of the show's direction and appeal. The move demonstrates Virgin Radio's proactive approach to evolving its programming to meet listener expectations in a changing media environment.
