The streets of Manhattan came alive with holiday magic on Thursday, November 27, 2025, as the Macy's Thanksgiving Day Parade returned with spectacular new additions that captivated millions of spectators both along the route and watching from home.
New Balloons Steal the Show
This year's parade introduced several exciting new balloon characters that immediately became crowd favorites. Pac-Man, the iconic video game character from the 1980s, made his parade debut floating high above the Manhattan skyline. The yellow circular character with his signature wedge-shaped mouth brought nostalgia to generations of fans.
Joining Pac-Man was Labubu, the popular character created by Hong Kong-based designer Kasing Lung. The mischievous creature with sharp teeth and one eye visible has gained international popularity in recent years, particularly among younger audiences who recognized the character from various collaborations and social media.
Parade Route and Highlights
The parade followed its traditional route through Manhattan, passing iconic landmarks including Radio City Music Hall where the Spider-Man balloon made its way past the famous entertainment venue. Balloon handlers expertly guided the massive character balloons through the city streets, demonstrating remarkable skill in managing the large inflatables amid sometimes challenging weather conditions.
According to the Associated Press coverage, the event proceeded smoothly with the usual complement of marching bands, celebrity performances, and elaborate floats that have become synonymous with the Thanksgiving tradition. The parade maintained its status as one of America's most watched holiday events, drawing massive crowds despite the late November chill.
Continuing a Beloved Tradition
The Macy's Thanksgiving Day Parade has been an American institution since 1924, growing from a small procession of Macy's employees to a nationally televised spectacle. The 2025 edition continued this legacy while introducing modern elements that reflect contemporary pop culture.
The inclusion of characters like Pac-Man and Labubu demonstrates how the parade evolves while maintaining its traditional appeal. These new additions complemented classic elements that have delighted audiences for decades, creating a blend of nostalgia and contemporary entertainment that appeals to all age groups.
The successful execution of this year's event, documented by AP photographer Eduardo Munoz Alvarez, ensures that the parade will continue to be a central part of Thanksgiving celebrations for years to come, bringing joy and wonder to spectators both in person and watching from home across Canada and beyond.