Donna Karan New York Unveils Spring 2026 Campaign Featuring Supermodels
NEW YORK, Feb. 12, 2026 – Donna Karan New York has officially launched its Spring 2026 campaign, titled The Edit, marking a significant moment in the brand's ongoing resurgence. This curated fashion initiative brings together three iconic supermodels – Adriana Lima, Joan Smalls, and Grace Elizabeth – who each bring their unique perspectives to the brand's design philosophy.
A Personal Approach to Fashion Curation
The campaign represents a departure from traditional fashion presentations, focusing instead on intimate dialogues between women and their wardrobes. Each model has personally selected and styled pieces from the broader collection, creating individual edits that reflect their distinct personalities and fashion sensibilities.
Adriana Lima approaches her edit with what the brand describes as confidence and clarity. Her selections feature belted trench coats and lightweight suiting that project power without excess. The pieces, predominantly in light gray tones, create a monochromatic yet luminous presence when worn close to the body with restrained styling.
Distinct Fashion Perspectives
Joan Smalls has curated her edit around constructed silhouettes that signal what the campaign calls relaxed sensuality. Working with muted tones of snow petal pink and Umbria clay, her selections emphasize tailoring and bias-cut dresses where minimal gestures carry maximum impact. The looks combine city polish with everyday style, expressing control softened by nuance.
Grace Elizabeth articulates her vision of femininity through contemporary, streamlined looks that draw inspiration from the Donna Karan Weekend collection. Her edit leans into a light color palette with draped pieces and subtle contrast, featuring items like ribbed knit dresses and low-slung skirts with tanks. These pieces are designed to move with the body rather than define it, creating a natural, lived-in aesthetic.
Styling and Creative Direction
The campaign was styled by Jessica Diehl, with creative direction by Team Laird. The collection nods to Donna Karan's archives while being reimagined for contemporary fashion sensibilities. According to the brand, the campaign reframes the Donna Karan New York ethos through individuality, showing not only what pieces the models gravitate toward but how they embody each look with confidence and authenticity.
Photography was handled by Luigi & Lango, with hair styling by Akki Shirakawa and makeup by Georgi. Behind-the-scenes images were captured by Gladimir Gelin, while still life photography was provided by Natalie Paul.
Brand Evolution and Availability
Together, these three edits articulate what Donna Karan New York describes as a broader vision of the brand today: fashion shaped by women, worn with intention, and grounded in timeless design. The campaign reveals how the brand evolves through the women who wear it, resonating authentically with contemporary fashion consumers.
The Spring 2026 collection will be available in North America through select retailers starting February 12, 2026, and on DonnaKaran.com. This launch continues the brand's journey under the ownership of G-III Apparel Group, Ltd., which acquired Donna Karan New York in 2016 and oversaw its 2024 relaunch.
Donna Karan New York revolutionized women's fashion in 1984 with its Seven Easy Pieces system, creating a groundbreaking approach to effortless, sophisticated dressing. The brand continues to evolve while staying true to its original vision, offering designs that inspire confidence through timeless, versatile pieces that integrate seamlessly into daily life.
