PATTISON Outdoor Advertising and Toronto Pearson Partner to Usher in a New Era of Airport Experience
MISSISSAUGA, Ontario — In a significant development for Canada's aviation and advertising sectors, PATTISON Outdoor Advertising has announced a landmark 10-year agreement with Toronto Pearson International Airport. This partnership names PATTISON as the airport's exclusive advertising and brand experience partner, marking a major step toward redefining passenger journeys through innovative media solutions.
A Decade-Long Commitment to Passenger-Centric Innovation
As Canada's leading out-of-home media company, PATTISON brings decades of expertise in media innovation and operational excellence to this collaboration. The partnership is designed to cement Toronto Pearson's position as a premier global media destination while enhancing the overall travel experience for millions of passengers annually.
Through this exclusive arrangement, both organizations are committed to leveraging cutting-edge technology to create targeted, impactful, and relevant advertising experiences. The initiative represents a strategic alignment of PATTISON's media capabilities with Toronto Pearson's vision for world-class airport services.
Advanced Technology Driving Media Transformation
Central to this partnership is PATTISON's proprietary airport media planning and audience analytics tool, PATTISON Pulse. This platform will provide first-to-market consumer data, analytics, and insights, enabling advertisers to optimize their media buys with unprecedented precision.
The collaboration will also feature:
- Interactive digital twins with mapping capabilities for in-depth understanding of airport environments
- Dynamic content delivery systems paired with advanced targeting technologies
- Smart technology integrations and innovative media placements throughout the airport
- Enhanced exterior advertising programs alongside interior space upgrades
Leadership Perspectives on the Strategic Alliance
Steve McGregor, President of PATTISON Outdoor, emphasized the partnership's significance: "It cannot be overstated how important and impactful this collaboration is for the Canadian advertising and aviation landscape. We are embarking on this journey with a steadfast commitment to long-term growth and innovation, delivering the very best in media technology to create a seamless travel experience while empowering brands to connect with highly coveted audiences."
Kurush Minocher, Chief Commercial Officer at Toronto Pearson, highlighted the passenger benefits: "Collaborating with PATTISON allows us to elevate how passengers experience Canada's largest airport. Through advanced media, smart technology, and thoughtful design, we are creating a more seamless, engaging, and memorable journey for every traveller as Toronto Pearson continues to grow as a world-class global hub."
Transforming Airport Spaces Through Design Innovation
The partnership will implement media upgrades gradually over the 10-year term, with all enhancements centered on design innovation and passenger-first experiences. PATTISON's proven track record in managing high-traffic public environments, including airports and transit systems, creates strong synergy with Toronto Pearson's operational requirements.
This collaboration represents more than just advertising placement—it's about creating meaningful connections between brands and travellers in an environment where audiences are most receptive. The focus on service excellence, maintenance standards, and technological transformation positions this partnership as a model for airport media innovation globally.
