The Canadian Radio-television and Telecommunications Commission (CRTC) has unveiled a series of new regulations designed to bolster consumer protections in the telecommunications sector. These rules, which emerged from extensive public consultations, mandate that service providers must proactively inform customers before their contracts, discounts, or promotional offers come to an end.
Enhanced Transparency for Consumers
Under the updated guidelines, telecom companies are required to send clear and timely notifications to subscribers as their agreements approach expiration. These alerts must include detailed information about available plans and instructions on how to access them, empowering Canadians to make informed decisions about their services.
Preventing Bill Shock
CRTC Chair and CEO Vicky Eatrides emphasized that the primary goal of these measures is to prevent bill shock and ensure that consumers have the necessary tools to shop around for better deals. "Canadians now have more choice for internet and cellphone services at more affordable prices," Eatrides stated. "We want everyone to choose the plans that work best for them. Today’s decision helps make sure Canadians can shop around and switch to a better deal by getting clear and timely notifications."
Additional Consumer Safeguards
In addition to the notification requirements, the CRTC has implemented a rule concerning international roaming. Service providers must now notify customers when their data usage reaches a $50 threshold while abroad, helping to avoid unexpected charges.
The regulator also highlighted recent changes to fee structures, which will take effect on June 12, 2026. These include the elimination of activation, modification, and early cancellation fees, which the CRTC argued previously discouraged consumers from seeking more competitive options.
Background and Implementation
These new consumer protection measures were developed following amendments to the Telecommunications Act last fall, which directed the CRTC to enhance safeguards for telecom users. The commission conducted public consultations to gather input on how to improve notification systems and overall transparency in the industry.
The CRTC affirmed its commitment to continuing efforts that make it easier for consumers to compare and select the most suitable plans. This initiative is part of a broader strategy to foster a more competitive and consumer-friendly telecommunications market in Canada.
