The Société des alcools du Québec (SAQ), the province's crown corporation responsible for alcohol sales, has announced a significant expansion of its retail footprint and services. The plan, set to be implemented by January 15, 2026, involves the launch of 100 new mini-stores across Quebec and the introduction of a home delivery service in partnership with Uber Eats.
A Dual Strategy for Modern Convenience
This ambitious initiative represents a two-pronged approach to modernizing alcohol retail in Quebec. The mini-store concept is designed to increase accessibility in neighborhoods and areas where larger, traditional SAQ outlets may not be present. These smaller format stores will offer a curated selection of products, focusing on convenience for quick purchases.
Simultaneously, the partnership with Uber Eats marks a major leap into the on-demand delivery economy. This move will allow customers to order a selection of SAQ products directly to their homes through the popular food delivery platform, providing a new level of convenience that aligns with contemporary shopping habits.
Responding to Market Evolution and Consumer Demand
The expansion strategy appears to be a direct response to evolving consumer expectations, particularly the demand for faster and more flexible shopping options. While the SAQ has maintained a monopoly on the retail sale of most spirits and wines in Quebec, it has faced pressure to adapt its model in the face of growing e-commerce and delivery services in other retail sectors.
By establishing 100 new physical points of sale and integrating with a major third-party delivery app, the SAQ is aiming to solidify its market position. This strategy not only seeks to serve existing customers better but also to attract new ones who prioritize digital and immediate access to goods.
Implementation and Future Outlook
The announcement, made public in early 2026, sets the stage for a transformative period for the SAQ. The rollout of the mini-stores and the Uber Eats delivery integration will likely be phased, with initial launches expected in major urban centers like Montreal before expanding to other regions of the province.
This expansion is one of the most substantial shifts in the SAQ's retail strategy in recent years. It signals a clear intent to blend physical retail presence with digital convenience, ensuring the crown corporation remains competitive and relevant in a rapidly changing retail landscape. The success of this venture will be closely watched, as it could set a precedent for other provincial liquor authorities across Canada.
