Oatly Announces Major Canadian Market Expansion with Three New Oat Drink Products
TORONTO, April 16, 2026 – Oatly Group AB, recognized globally as the original and largest oat drink company, has unveiled a significant expansion of its Canadian product lineup. The company is introducing three new oat drink varieties now available nationwide: Oatly Matcha Oat Drink, Oatly Organic Barista Edition Oat Drink, and Oatly 4 Ingredient Oat Drink.
Strategic Expansion Amid Growing Market Demand
This portfolio expansion represents Oatly's first major product launch in the Canadian region and arrives at a pivotal moment. The oat-based beverage category continues to experience robust growth across Canada, with Oatly's brand performance showing a notable 22% increase over the last twelve weeks according to Nielsen data. This strategic move underscores the company's ongoing commitment to innovation, product quality, and sustainability initiatives that increasingly resonate with Canadian consumers.
Dany Schaaf, Vice President of Commercial for Oatly Canada, expressed enthusiasm about the launch: "We are excited to bring different products to Canadians this year, opening up even more moments for people to enjoy Oatly daily. With our recently released Future of Taste Report predicting continued enthusiasm for matcha and global flavors through 2026, we couldn't think of a better time to introduce our ready-to-drink Matcha Oat Drink locally, which has already proven to resonate with consumers in Europe."
Product Details and Consumer Applications
Each new product is designed to serve distinct consumer needs and occasions:
- Oatly Matcha Oat Drink: This sweet, frothable beverage combines matcha green tea powder with a subtle vanilla flavor profile. Optimized for serving over ice, it capitalizes on the current matcha trend while offering a convenient ready-to-drink format.
- Oatly Organic Barista Edition Oat Drink: An organic version of the company's popular Barista Edition, this formulation maintains excellent frothing and foaming capabilities for cafe-quality beverages while offering a rich taste suitable for coffee, tea, cooking, and baking applications.
- Oatly 4 Ingredient Oat Drink: Representing the brand's simplest formulation, this product contains just four components: oat base (water and oats), sea salt, and citrus fiber. Its versatility makes it suitable for smoothies, culinary applications, or direct consumption.
Sustainability and Consumer Impact
Helge Weitz, President of Oatly North America, emphasized the environmental dimension of the company's expansion: "Every time someone chooses a carton of Oatly off a shelf or decides to make their afternoon latte with Oatly Barista, they're also taking action on climate change. And those actions add up. Doing better by our planet can and should be easy, while tasting great, which is exactly the 'why' behind Oatly's work to get more delicious drinks into more Canadians' fridges, cups, and favorite recipes."
The new products are designed to integrate seamlessly into various Canadian lifestyles and settings, from home kitchens to workplace environments and cafes across urban centers including Montreal's Mile End and Vancouver's Gastown districts. This expansion not only broadens Oatly's market presence but also reinforces the company's position within the rapidly evolving plant-based beverage sector in Canada.
