7-Eleven Canada is bringing back its highly anticipated Bring Your Own Cup Day event on April 10 and 11, 2026, inviting customers to unleash their creativity for a summer-inspired celebration. This year marks a special milestone as the iconic Slurpee beverage turns 60, with the event kicking off a series of festivities planned throughout the season.
Creative Cups and TikTok Live Streaming
Participants can bring any inventive container to fill with their favorite Slurpee flavors, including the fan-favourite Fanta Blue Raspberry and classics like Crush Cream Soda, for just $2.50. New for 2026, 7-Eleven Canada will host a TikTok Live stream from its store at 980 Islington Ave in Etobicoke, Ontario, allowing viewers nationwide to watch the action in real-time.
The live stream will feature interactive polls every 10 minutes, giving viewers chances to win prizes through the 7Rewards loyalty program. Greater Toronto Area customers may even see their creative cups highlighted during the broadcast, adding an extra layer of excitement to the event.
Participation Rules and Community Spirit
Marc Goodman, Vice President and General Manager of 7-Eleven Canada, expressed enthusiasm for the event, stating, "Bring Your Own Cup Day is the silliest time of year for us, but it's also the day we feel most connected to our customers and communities. People arrive at our stores bursting with excitement with everything from vases to trophies."
The participation guidelines remain straightforward: containers must fit within a 26cm diameter when full, be food-safe and clean, and be leak-proof. Last year's event saw over 60,000 creative cups filled, ranging from blenders and kettles to bowls and cooking pots.
Additional Promotions and Slurpee Legacy
Customers visiting stores during the event can also enjoy wings for just $0.89. The celebration honors Slurpee's enduring popularity in Canada, where Winnipeg maintains its title as the Slurpee Capital of the World, consuming more of the frozen beverages annually than any other location globally.
Since its introduction in the 1960s, Canadians have developed a particular affection for mixing and matching Slurpee flavors, rarely settling for just one option. 7-Eleven Canada, headquartered in Surrey, British Columbia, operates 550 locations across Ontario through to B.C., serving millions of customers annually with its diverse food and beverage offerings.
