PATTISON Outdoor Advertising Transforms Midtown Toronto Corner with Advanced Digital Displays
TORONTO, Feb. 05, 2026 – PATTISON Outdoor Advertising, in partnership with Sussex Permitting & Development Group (PDG), has unveiled a significant enhancement to RioCan's Yonge Eglinton Centre in Toronto. The landmark intersection now features two brand new 14-foot by 48-foot digital corner displays, marking a substantial upgrade in the city's out-of-home advertising landscape.
Cutting-Edge Technology and Increased Advertising Space
The newly installed screens utilize advanced 10mm SMD (Surface Mounted Device) technology, delivering significantly brighter and more vibrant visuals that maintain their impact both day and night. This technological advancement represents a notable improvement over previous display systems, with the new configuration offering a substantial 29% increase in available advertising space compared to previous installations.
Steve McGregor, President of PATTISON Outdoor Advertising, emphasized the company's commitment to quality, stating: "This project demonstrates how PATTISON Outdoor continues to set the benchmark for quality in Canadian OOH. We're proud to offer advertisers premium digital assets in one of Toronto's most vibrant commercial and residential hubs."
Prime Location with Exceptional Audience Reach
The Yonge Eglinton Centre represents one of Toronto's busiest urban intersections, serving as a comprehensive hub for:
- Shopping at over 60 storefronts
- Dining and entertainment options
- Direct access to downtown via the Yonge-University-Spadina Subway line
- Office spaces across two towers housing 150+ businesses
- Proximity to eCentral's high-occupancy residential buildings
This strategic location attracts more than 60,000 daily pedestrians, creating what industry experts describe as a Midtown showcase for advertisers seeking to reach diverse audiences where they live, work, and socialize.
Innovative Advertising Capabilities
The upgraded displays incorporate PATTISON's proprietary smartAD® technology, enabling advertisers to create dynamic campaigns that can respond to real-time data inputs such as:
- Weather conditions
- Sports scores and game outcomes
- Time of day and traffic patterns
- Special events and promotions
Paul Seaman, Senior Counsel/Director at Sussex PDG, commented on the partnership: "We are pleased to have selected PATTISON Outdoor as our sales & marketing partner on this exciting opportunity. As developers of premium digital assets, our long-term partnership with RioCan and introduction of these updated spectacular displays will visually enhance the area and provide continuing opportunities for tenant, advertiser and community messaging."
Enhanced Visual Experience and Long-Term Commitment
The wrap-around screen design provides brands with unique opportunities for forced-perspective 3D advertising that creates memorable visual experiences for audiences. This innovative approach allows advertisements to appear to extend beyond the physical boundaries of the display, creating what industry professionals describe as "popping" visual effects that capture viewer attention more effectively than traditional flat displays.
Under a multi-year contract that commenced in January 2025, PATTISON Outdoor has reaffirmed its commitment to advancing out-of-home advertising solutions throughout Canada. This partnership represents a significant investment in Toronto's advertising infrastructure and demonstrates the growing importance of digital outdoor advertising in reaching urban audiences.
About PATTISON Outdoor Advertising
As Canada's largest out-of-home advertising company and a division of The Jim Pattison Group, PATTISON Outdoor Advertising provides comprehensive advertising solutions across the country. With roots dating back to 1908, the company offers innovative advertising products ranging from traditional billboards to:
- Transit advertising
- Digital displays
- Airport advertising
- Office and street-level formats
Headquartered in Toronto with over 25 sales offices nationwide, PATTISON provides advertisers with unmatched reach and coverage, with products available in more than 200 markets from coast to coast. The company continues to lead the industry in developing innovative solutions that help brands connect with Canadian consumers through strategic out-of-home advertising placements.
