The Thrift Shift: Majority of Canadians Plan to Shop Second-Hand This Year
Driven by economic pressures and environmental consciousness, a significant majority of Canadians are embracing second-hand shopping as a mainstream consumer practice. According to a comprehensive new survey from Habitat for Humanity ReStore, three in five Canadians (60%) plan to thrift or purchase pre-owned items this year, marking a substantial shift in shopping behaviors across the nation.
Economic and Environmental Motivations
The survey, which gathered responses from 1,536 Canadians, identifies saving money as the primary driver behind thrifting. More than two-thirds of respondents (68%) cited financial savings as their main motivation, followed closely by a desire to reduce waste and the excitement of discovering unique treasures. This trend reflects broader societal concerns, with 83% of Canadians agreeing that thrifting makes economic sense given current cost-of-living challenges, and an equal percentage recognizing its environmental benefits in addressing waste concerns.
Mainstream Acceptance and Pride
Thrifting has evolved from a niche activity to an integral part of Canadian shopping culture. Two-thirds of survey participants (66%) agree that second-hand shopping is now mainstream, while three in five (60%) express pride in showcasing their thrifted finds. This cultural shift indicates a growing normalization of pre-owned purchases across diverse demographic groups.
Expanding Beyond Traditional Categories
While books, clothing, accessories, toys, and games remain popular thrifting categories, Canadians are increasingly turning to second-hand options for home-related items. The survey reveals strong interest in thrifting furniture (72%), kitchenware (74%), and home décor (70%). Even more significantly, interest spikes for renovation and home improvement materials, with majorities willing to consider thrifting bath or kitchen cabinets (86%), building materials (81%), lighting (80%), and appliances (76%).
Charitable Preferences and Community Impact
Where Canadians choose to thrift matters significantly to their shopping experience. Nearly two-thirds (61%) prefer purchasing from stores operated by charitable organizations. Convenience and community recommendations also play crucial roles, with proximity to thrift stores and suggestions from family and friends ranking as top influences on purchasing decisions.
"These findings mirror what we're observing across our more than 100 ReStore locations throughout Canada," explains Lisa Voycey, Director of ReStore at Habitat for Humanity Canada. "There's consistent demand for home items like furniture, appliances, building materials, and décor. Shoppers appreciate browsing in-store for quality finds at affordable prices while experiencing the thrill of discovery, all while knowing their purchase supports local communities."
Habitat for Humanity ReStore operates as a non-profit home improvement social enterprise, with proceeds supporting local Habitat organizations across Canada in building safe, affordable housing for families in need. This model aligns perfectly with the values driving the thrift shift among Canadian consumers, combining economic practicality with social and environmental responsibility.
