In a significant development for the real estate industry, Michelle Ferry-Cronin, a member of one of real estate's most influential families, has joined eXp Realty alongside the Cronin Team. This move brings a specialized focus on high-impact pre-foreclosure transactions to the brokerage, announced on April 16, 2026.
A Legacy Name Enters New Territory
Michelle Ferry-Cronin, daughter of renowned real estate coach Mike Ferry and sister of industry leader Tom Ferry, represents a new chapter for her family's legacy. Alongside her husband, Ron Cronin, and business partner Anna Vroom, she leads a business centered on navigating complex, high-stakes transactions for homeowners facing financial distress. After a four-year tenure at Century 21, the team sought a platform better aligned with their operational style.
Strategic Alignment with eXp Realty
The decision to join eXp Realty came after evaluating multiple companies, with Ferry-Cronin noting that others offered "more of the same song and dance." Through reconnection with commercial real estate expert Louis Chavez and introduction to CEO Leo Pareja, the team found a home at eXp. Pareja emphasized that Ferry-Cronin's experience, precision, and commitment to helping clients through complex situations align perfectly with the brokerage's vision for the future of real estate.
Collaboration emerged as a key factor in the move. At eXp, Ferry-Cronin discovered a model that supports her team's collaborative approach at scale, resonating with their inspiration and forward momentum in the industry. This strategic alignment bridges her hands-on, high-touch business model with a platform designed for scalability.
Focus on Pre-Foreclosure Expertise
Approximately 70 percent of Ferry-Cronin's business focuses on pre-foreclosure, where she and her team work directly with homeowners to preserve equity and navigate intricate financial situations. These transactions are far from typical, as Ferry-Cronin explains: "You're stepping into someone's life at a moment where timing matters, and every decision carries weight."
Her team manages complex debt and lien negotiations while guiding clients through options such as strategic sales or loan modifications, working alongside attorneys and a network of trusted vendors. Ferry-Cronin is drawn to this aspect of the business because it allows for genuine impact, stating, "This is where you're really helping people through something."
The addition of Michelle Ferry-Cronin and the Cronin Team to eXp Realty underscores the brokerage's commitment to attracting leadership that prioritizes client support during challenging times, marking a notable shift in the real estate landscape toward specialized, collaborative practices.
