BELLINGHAM, Wash. - In a bold move to champion consumer rights, eXp Realty has announced groundbreaking transparency measures that will reshape how real estate transactions are conducted across North America. The company, recognized as the largest independent real estate brokerage globally, is taking proactive steps to ensure home buyers and sellers maintain complete control and clarity in an increasingly complex market.
A New Era of Real Estate Transparency
Effective December 1, 2025, eXp Realty will implement enhanced disclosure standards and introduce a comprehensive Consumer Choice framework. This initiative comes at a critical time when the real estate industry faces significant consolidation and vertical integration challenges. The company's decisive action precedes ongoing regulatory debates, positioning eXp as an industry leader in consumer protection.
Leo Pareja, CEO of eXp Realty, emphasized the urgency of these measures. "The real estate landscape is evolving rapidly. We are seeing massive acquisitions of search portals by mortgage lenders and aggressive vertical integration," Pareja stated. "In this environment, silence is not an option. Transparency is not just good business, it is the foundation of public trust."
Key Components of the Consumer Choice Initiative
The new framework introduces two critical elements designed to empower consumers:
The Consumer Choice in Your Real Estate Transaction Form explicitly outlines the consumer's fundamental right to select their preferred ancillary service providers. This document ensures that clients cannot be steered toward specific vendors without their informed consent.
Full Referral Fee Disclosure expands upon eXp's existing transparency practices. New sections within real estate agreements will provide unprecedented clarity about referral fees, ensuring consumers understand all financial aspects of their transactions.
Competitive Advantage Through Trust
This forward-thinking approach provides eXp agents with a significant competitive advantage in the marketplace. By equipping their network of over 83,000 agents across 28 countries with these enhanced tools, eXp enables professionals to demonstrate their fiduciary commitment more effectively than ever before.
The company's commitment to transparency extends beyond its own operations. In a remarkable display of industry leadership, eXp will make the Consumer Choice form openly available to all agents, brokers, and consumers starting December 1, 2025. This move underscores eXp's dedication to elevating standards across the entire real estate sector.
As Pareja concluded, "Regardless of external regulatory debates, eXp is moving first. We are empowering our agents to lead with clarity, ensuring every consumer understands their rights and the financials of their transaction. This is how we protect the human relationship at the heart of real estate."
The initiative reinforces eXp Realty's position as both an agent-centric brokerage and a consumer-focused innovator, setting a new benchmark for ethical practices in real estate transactions worldwide.
