Century 21 Canada has experienced a 39 percent growth in Quebec over the past three years, with plans to continue this expansion through 2027 and beyond. Since April 2023, the real estate franchisor has added six new franchisees and 14 offices across several regions, including Outaouais, Capitale Nationale, Haute Yamaska, Abitibi-Temiscamingue, Mauricie, Montérégie, and Grand Montréal. This growth, combined with expansion at existing operations, has increased the number of Century 21 Canada brokers in the province by 39 percent.
Strategic Growth in Quebec
Sébastien Bonnerot, Senior Vice President of Strategic Growth at Century 21 Canada, based at CENTURY 21 Élite in Gatineau, Québec, attributes this significant growth to the brand's value proposition for both agents and consumers. “Our brand is known across the country for its close-knit, collaborative network as well as continually evolving the technology available to our brokers to ensure they have the best tools to run their business and serve clients, especially first-time homebuyers,” Bonnerot said.
Bonnerot emphasized that Quebec will play a central role in the brand’s future. “We are emerging as a bold, disruptive player in the province. We may not have the big number of offices our competitors do, but we are on a strong growth trajectory due to our focus on great, individual service by brokers who really understand their communities,” he added.
Technology and Local Expertise
Century 21 Canada, headquartered in Vancouver, offers several tech tools that brokers can use to clearly explain and handle all details of a real estate transaction in French, English, and other languages. When combined with sales representatives’ local knowledge, these tools create a powerful resource for clients. Additionally, as the company celebrates its 50th anniversary, local franchises can tell a distinctly Canadian story, resonating with consumers who prioritize supporting local and Canadian-owned businesses.
Annual Price Per Square Foot Survey
Each July, Century 21 Canada releases its annual price per square foot survey, which reports on pricing trends in dozens of communities across Canada. Last year’s report found that Montreal prices continued a steady upward trend after a modest decline in 2022 and 2023, with both condo and detached house prices rising in the single digits. Bonnerot noted that a larger number of younger adults were buying homes downtown, as the area remains attractive and relatively affordable compared to Toronto and Vancouver, both of which saw price declines last year.
About CENTURY 21 Canada
CENTURY 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21 brand in Canada. The CENTURY 21 System is one of the world’s largest and most recognized residential real estate franchise sales organizations, with approximately 11,000 independently owned and operated franchised real estate offices worldwide and over 129,500 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 80 countries and territories worldwide.
