The world's largest Universal Exchange, Bitget, has launched an exciting new three-part video campaign featuring LALIGA superstar Julián Alvarez from Atlético de Madrid. This innovative series bridges the worlds of elite football and cutting-edge cryptocurrency trading technology.
Strategic Partnership Between Sports and Technology
Produced under Bitget's official partnership with LALIGA, the dynamic product films showcase how football's strategic mindset aligns with Bitget's "Trade Smarter" vision. The campaign represents a significant collaboration between sports and technology sectors, bringing world-class athletic talent together with next-generation trading platforms.
Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA, emphasized the partnership's innovative nature: "LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans."
Three-Part Video Series Breakdown
The campaign features Alvarez across three distinct videos, each focusing on different aspects of Bitget's trading ecosystem. The first video, launched on November 23, 2025, highlights Bitget Onchain, which enables users to access millions of tokens across multiple blockchains from a single account.
The platform utilizes AI-driven Onchain Signals to help traders identify emerging opportunities with enhanced speed and clarity. Subsequent videos will focus on GetAgent and the Universal Exchange vision, with dedicated landing pages accompanying each release.
Alvarez shared his enthusiasm for the project: "It was exciting to represent LALIGA in this campaign. Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win."
Connecting Athletic Excellence with Trading Innovation
Bitget Chief Marketing Officer Ignacio Aguirre Franco explained the strategic thinking behind choosing Alvarez: "Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it's Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion."
The videos present Alvarez in a playful yet authentic manner, drawing clear parallels between elite athletic performance and intelligent trading execution. This approach aims to make complex trading concepts more accessible to a broader audience through relatable sports analogies.
Bitget's partnership with LALIGA continues to demonstrate how storytelling, world-class talent, and product innovation can effectively educate global audiences about Web3 technologies. The exchange serves over 120 million users worldwide, providing access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets through a single platform.
Established in 2018, Bitget has grown to become a major player in the cryptocurrency exchange space, offering real-time access to Bitcoin, Ethereum, XRP prices and other cryptocurrency markets while providing AI-powered trading tools and interoperability across multiple blockchain networks.
