Gibson, Inc., the iconic guitar manufacturer, announced on June 25, 2026, that President and Chief Executive Officer Cesar Gueikian will transition from his day-to-day operational role to a strategic position on the Board of Directors, effective July 31, 2026. Gueikian will also serve as a global artist ambassador and strategic advisor, focusing on artist relations and community engagement.
Interim Leadership Appointed
Anne Rohosy, currently Chief Commercial Officer, has been appointed Interim President and Chief Executive Officer. The Board has engaged a leading executive search firm to identify a permanent successor.
Executive Chairman Nat Zilkha praised Gueikian's 13 years of transformative leadership, stating: 'Cesar has poured his passion, creativity, and relentless commitment into Gibson. He came to us ready to step back from the day-to-day operating role and focus his energy where he has always been most passionate – working directly with artists and being close to the music.'
Gueikian's Legacy and Future Role
Gueikian described his tenure as 'the honor of my life' and expressed pride in building the company's team, culture, and global community. He emphasized his confidence in Rohosy and the company's future. Guitarist SLASH reflected on Gueikian's impact, noting his role in deepening collaboration with artists across genres.
During his leadership, Gueikian championed a quality- and product-first mentality, strengthening Gibson's relationship with its artist community and building connections across generations.
Rohosy's Vision for Continuity
Rohosy stated: 'Gibson means so much to musicians and music lovers around the world. I look forward to working closely with Cesar, the Board, and our leadership team to ensure continuity and build on the strong foundation already in place.'
Zilkha added: 'Anne is an exceptional leader with a deep understanding of Gibson, our brands, our customers, and our people. She has an outstanding record of building global businesses and connecting iconic brands with consumers.'
