Bank of Montreal has announced that Dollarama Inc. is joining its Blue Rewards program, formerly known as Air Miles, in a partnership designed to appeal to budget-conscious Canadians.
Partnership Details
The bank stated that the new collaboration with Dollarama, one of Canada's most widely accessible retailers, highlights a shared commitment to helping households maximize their everyday spending.
Customers at over 1,700 Dollarama locations across the country will earn points on qualifying purchases of $20 or more when using a linked BMO payment card. BMO Blue Rewards credit cardholders can earn ten times the points on such transactions.
Executive Comments
Chris Wragg, BMO's vice-president of strategic partnerships for Blue Rewards, expressed enthusiasm about the partnership. "We’re excited to partner with Dollarama to deliver more value to Canadians by expanding how members can earn from their everyday spending and make real financial progress," he said in a press release.
Wragg noted that the multi-year agreement builds on Dollarama's commitment to affordability. "With affordability top of mind for many, Canadians are focused on managing their budgets and getting the most from every dollar. By meeting our members where they already shop for essentials, we’re making it easier to turn routine purchases into meaningful value and bring this benefit to more Canadians across the country," he added.
Dollarama's chief information officer, Nicolas Hien, said partnering with Blue Rewards allows the retailer to enhance the shopping experience by adding rewards to purchases customers are already making, "delivering a practical benefit that fits naturally into their daily lives."
Background on Blue Rewards
BMO launched Blue Rewards earlier this month, transitioning from Air Miles, one of Canada's largest loyalty programs, which it acquired in 2023. The new program was introduced in January with brands such as Pharmasave and Global Pet Foods remaining onboard, while new partners including Porter Airlines, certain hotel brands, and restaurants have been added.
