For over three decades, a simple whistled tune and a serene beach scene have heralded the arrival of the holidays for many. Now, to celebrate the 35th anniversary of its legendary O'Tannenpalm television commercial, the Corona brand is inviting fans on an extended virtual vacation with the launch of the Corona Feliz Navidad Yule Log.
A New Way to Experience an Iconic Scene
Debuting on December 4, 2025, this immersive video expands on the beloved 30-second spot that first aired in 1990. The new Yule Log format offers a longer, ambient experience, transporting viewers directly to the iconic Corona beach. The scene captures the magic of friends enjoying Coronas by a crackling beach bonfire, accompanied by the soothing sounds of waves and the familiar whistled melody.
The video is designed as a digital escape during the often-hectic holiday season, allowing people to bring the laid-back spirit of 'la playa' into their living rooms. Rob Nelson, vice president of brand marketing for Corona, stated that the Yule Log was the perfect way to extend the ad's legacy, giving fans a glimpse of the beach scene beyond the original commercial's brief runtime.
Where and When to Watch the Holiday Escape
The Feliz Navidad Yule Log is available to stream immediately on the Corona USA YouTube channel. For those preferring their big-screen televisions, the video will also be accessible on the Roku platform starting December 16, 2025. Users can find it on the Roku homepage or by searching directly for "Corona Feliz Navidad Yule Log."
Meanwhile, the original O'Tannenpalm commercial, which has remained unchanged since its debut, will also air on television networks throughout the holiday season. Corona highlights that this consistency is a key part of the ad's charm, making it a nostalgic tradition anticipated by fans each year.
The Enduring Legacy of a Simple Ad
The O'Tannenpalm commercial is notable not just for its longevity but for its minimalist approach. Featuring only a decorated palm tree on a beach, the setting sun, and that iconic tune, it forgoes spoken dialogue for pure mood. Corona believes it is the longest-running holiday TV spot in the beer industry.
This marketing legacy aligns with the brand's position in the market. Corona Extra, the flagship product of the Corona brand family brewed in Mexico and marketed in the U.S. by Constellation Brands, maintains its status as the #1 most loved beer brand in the United States. The new Yule Log video is a modern extension of the carefree, present-moment philosophy encapsulated by the brand's "La Playa Awaits" slogan.
For more information, consumers can visit CoronaUsa.com or follow Corona USA on social media platforms including Instagram, YouTube, and Facebook.
