Toronto rapper Drake is known for representing his hometown, and his latest music video for the song Slap The City is no exception. In the video, Drake wears a fur coat adorned with logos of several Canadian businesses, including Manchu Wok, Molson Canadian, Canadian Tire, RBC, and Sleep Country Canada.
Now, one of those brands is hoping to capitalize on the viral marketing by giving back to Drake's fans. This Tuesday, Sleep Country Canada will reward fans who dress up like the rapper with a chance to snag a free mattress.
Sleep Country Giveaway
At 10 a.m. on Tuesday, Sleep Country Canada will be rewarding "Toronto's best '6 God' fits with the best sleep." Fans who show up to the company's King St. E. location wearing a fur coat will receive a free mattress, while quantities last.
"To celebrate, the brand is inviting Canadians to show us their boldest fur (preferably faux) looks inspired by the now-viral video for the chance to snag a free mattress," the company said in a news release.
Viral Marketing
Drake is no stranger to viral marketing, especially with his latest album, Iceman, which dropped on May 15. The night before the album's release, the CN Tower was turned icy blue, making it appear frozen and attracting thousands to the base of the structure.
Earlier this month, Drake unveiled a frozen makeover to his Bridle Path mansion, complete with images of iced-over exteriors and interiors of his Toronto property, known as The Embassy. In late April, Drake teased the release date of Iceman via a giant ice block sculpture at 81 Bond St. Fans flocked to the location to chip away at the ice in hopes of finding the release date. The stunt became so chaotic that Toronto firefighters were called in to melt the sculpture by hosing it down.
The 18-track Iceman album includes the song Make Them Cry, in which Drake reveals his father's cancer diagnosis, sings about aging, fake fans, and his lawsuit against UMG.
