Expert says World Cup office watch parties are a morale booster
Hosting World Cup watch parties in the office can be an easy win for boosting employee morale, according to workplace experts. The 2026 FIFA World Cup, co-hosted by Canada, the United States, and Mexico, presents a unique opportunity for employers to engage staff through shared viewing experiences.
Low-cost, high-impact team building
Workplace strategist Jennifer Smith from the University of Toronto's Rotman School of Management explained that such events foster camaraderie and reduce stress. “It’s a low-cost, high-impact way to show employees you care about their well-being and interests outside of work,” she said. “During a major event like the World Cup, people feel a sense of collective excitement, and tapping into that can improve overall workplace morale.”
Practical tips for employers
Smith recommends scheduling watch parties during key matches, providing snacks, and allowing flexible break times. She also suggests rotating viewing areas to minimize disruption. “Even a 30-minute break to watch a goal can recharge employees,” she added.
Potential challenges
However, not all employees may be interested in soccer. Experts advise offering alternative activities or ensuring inclusivity. “It’s important to make these events optional and respect that not everyone is a fan,” said Smith. “The goal is to build community, not create pressure.”
Broader workplace trends
The trend aligns with a growing emphasis on workplace culture and employee retention. A 2025 survey by Gallup found that 65% of Canadian employees consider workplace morale a key factor in job satisfaction. Watch parties for major sports events have become increasingly common, with companies like Shopify and Lululemon previously hosting similar events for the Super Bowl and Olympics.
