Sunwing Vacations has announced the return of Canada's Next Top Creators for a second season, inviting Canadian content creators to compete for a $10,000 grand prize and fully funded travel experiences. The program, which launched on July 2, 2026, will select 10 creators to receive two all-inclusive trips, creator training, and exclusive perks.
Program Details and Benefits
Selected creators will travel to popular Sunwing destinations in Mexico and the Caribbean, creating content for their own channels and Sunwing's platforms. Each creator will receive two curated all-inclusive travel experiences, including excursions and private transfers courtesy of NexusTours. They will also receive welcome kits featuring Sunwing merchandise and products from Laneige.
Focus on Authentic Storytelling
Stephanie Ng, Vice President of Marketing at WestJet Group, emphasized the program's focus on community and authenticity. 'After an incredible response to our first season, we knew Canada's Next Top Creators had to come back,' said Ng. 'Season 1 showed us just how much creative talent exists across Canada, but what stood out most was the community that formed among our creators, supporting and encouraging one another throughout the journey. That sense of connection is something we want to carry forward into Season 2. This program goes beyond travel. It's about giving creators a platform to share authentic stories, connect with audiences in meaningful ways and inspire Canadians through real experiences.'
No Follower Cap for Season 2
Unlike many influencer programs, Sunwing has removed the follower cap for Season 2, reflecting its belief that great storytelling is not defined by audience size. This move underscores the company's commitment to investing in real creators and real experiences, even as AI transforms the travel industry.
Application Process
Applications are open to Canadian residents aged 18 and older who are passionate about content creation, storytelling, and travel. To enter, creators must post a new video on TikTok or Instagram showcasing why a Sunwing destination should be their audience's next vacation, tag @SunwingVacations, use #SunwingCreators, and submit via the official form on Sunwing.ca. Submissions close August 7, 2026, with winners announced in September.
Support from Partners
Alejandro Vazquez, Senior Director of Key Strategic Accounts at NexusTours, expressed support for the initiative. 'We're proud to support this initiative by helping bring each creator's travel experience to life on the ground. Through curated excursions, we want to help creators capture authentic moments that showcase the culture, beauty and uniqueness of each destination in a meaningful way.'
