Quebec Premier Christine Frechette announced a five-year, $609.6 million plan to modernize the province's audio-visual industry, according to a report from The Canadian Press. The initiative aims to enhance competitiveness and foster innovation in the sector.
Key details of the plan
The plan, unveiled on June 22, 2026, includes investments in technology upgrades, workforce training, and support for local productions. Frechette emphasized the importance of the audio-visual industry to Quebec's economy and cultural identity.
“This investment will help our creators and businesses stay at the forefront of a rapidly evolving global market,” Frechette said during a news conference in Quebec City.
Industry response
Industry leaders have welcomed the plan, noting that it addresses critical needs such as digital transformation and talent development. The funding is expected to create jobs and stimulate economic growth across the province.
“Modernization is essential for us to compete internationally,” said a spokesperson for the Association québécoise de la production médiatique.
