Protein Industries Canada has announced a new collaborative project with NS/TX Industries, New Protein International (NPI), and Infusd Nutrition. The initiative aims to scale up NS/TX's revolutionary manufacturing technology and expand their whole-cut alternative protein capabilities. This partnership will introduce automation to NS/TX's assembly line and broaden their product offerings to include whole-cut beef and pork alternatives, utilizing value-added Canadian-sourced ingredients to enhance nutritional profiles.
Revolutionizing Sustainable Proteins
NS/TX is the company behind the NEW/SCHOOL FOODS brand, which launched the world's first plant-based salmon fillet that looks, cooks, tastes, and flakes like conventional salmon. Their manufacturing process enables the production of whole-cut alternatives that are not possible with traditional alt-protein manufacturing methods. The company is scaling its proprietary technology platform to increase output, reduce unit costs, and support B2B manufacturing across various product applications.
Strengthening Canada's Food System
“This important project from Protein Industries Canada, one of Canada’s global innovation clusters, will strengthen Canada’s food system by building a domestic supply chain that transforms locally grown crops into high-value protein ingredients,” said the Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions. “This collaboration between the government, PIC, and project partners is a great example of how Canadian innovation can make the agri-food sector more resilient, retain economic benefits in Canada, and ensure Canadians have access to sustainable, high-quality food products.”
Economic Opportunities and Consumer Benefits
Protein Industries Canada CEO Tyler Groeneveld emphasized the project's significance: “This project highlights the strength of Canada’s food production and value-added agriculture across the entire value chain—from our crops to the potential of advanced food processing and innovation. By scaling new technologies and increasing domestic production, we are creating economic opportunities here at home while delivering high-quality, accessible food products to consumers in Canada and around the world.”
The project will result in higher quality meat and fish alternatives for Canadian consumers, food-service operators, and white-label brands. NS/TX’s expanded manufacturing capabilities will support improved nutritional profiles and a broader range of proteins, including Canadian pea, fava, and notably, NPI’s soy varieties. NPI's work involves refining its first-of-its-kind, hexane-free soy production and supplying NS/TX with clean-label soy proteins.
Chris Bryson, Founder and CEO of NS/TX Industries, stated: “NS/TX Industries is committed to creating the highest quality meat and seafood alternatives possible, and this project will allow us to expand our output and product range to make this a reality. By working with NPI and Infusd, we’ll have access to more high-quality ingredients to continuously improve our products and processes.”
