Motel 6 Canada is returning as the Official Hotel Partner of Country Thunder Alberta (June 26-28, 2026) and Country Thunder Saskatchewan (July 9-12, 2026), following a successful debut in 2025. The partnership aims to keep festival travel simple, comfortable, and fun for fans.
Across both festivals, more than 120,000 fans are expected to gather in Western Canada this summer. Motel 6 offers a great place to stay so fans can focus on the music, the road trip, and the experience, encouraging them to "Never Skip The Trip."
Building Year-Round Relationships with Travelers
“Country Thunder brings together hundreds of thousands of fans who live for the road trip, the experience, and the moment, just like Motel 6,” said Ally Wesson, Vice President of Marketing, Realstar Hospitality. “The real value of this partnership goes well beyond the festival gates. With touchpoints before, during, and long after both events, we’re not just driving awareness for a few weekends. We’re building a relationship with travellers that keeps Motel 6 front of mind all year long.”
Motel 6 Canada will have a strong presence at both festival sites, including main stage exposure, high-traffic placements, and integrated branding throughout each venue. On-site activations, developed by T1 Agency, will include interactive elements, photo opportunities, and engagement-driven experiences.
Digital Campaigns Extend the Experience
Digital and social campaigns, paired with My6 Program promotions, extend the experience beyond summer, encouraging festival fans to travel year-round with Motel 6. The brand emphasizes saving more for what you travel for, with clean rooms, free Wi-Fi, and free morning coffee.
“Motel 6 was a natural hit with our fans in 2025, and we’re thrilled to have them back for 2026,” said Gerry Krochak, Director of Corporate Partnerships at Country Thunder. “They show up with energy, engage with fans in a real way, and understand our community. That’s exactly the kind of partner we want as part of Country Thunder.”
About Motel 6 and Studio 6
Motel 6 and Studio 6 are leading economy lodging brands with nearly 1,500 locations throughout the United States and Canada. Since 1962, Motel 6 has been known as a trusted place for clean, comfortable rooms at fair prices. Studio 6 offers extended stay accommodations with fully furnished kitchens, linens, cookware, and free Wi-Fi. Both pet-friendly brands were recognized in the 2024 Entrepreneur Franchise 500 report, with Motel 6 ranking in the top 50 of all franchises.
