Handwritten Collection, a characterful collection of bespoke hotels launched by Accor in 2023, has reached a significant milestone with the opening of its 50th address. The brand is now present in 20 countries, with a further 50 hotels in development.
A Collection of Unique Stories
Designed for travelers who seek stories, not just stays, Handwritten Collection brings together unique addresses where every detail reflects the personality of the host and the spirit of the place. Each hotel is thoughtfully curated, celebrating character over standardization and story over uniformity. The essence of each property is preserved for curious, open-minded travelers who value emotional connection and meaningful experiences.
Recent Openings Around the World
The milestone follows a wave of recent openings worldwide, including Hotel Rathauspark Wien – Handwritten Collection in Austria, Hotel Shanghai Hongqiao – Handwritten Collection in China, and Château de Mazan – Handwritten Collection in France. Each property contributes its own voice to this growing collection of one-of-a-kind addresses.
“Handwritten Collection celebrates individuality in hospitality and the power of human connection,” said Jean-Yves Minet, Global Brand President, Midscale & Economy, Accor. “Reaching 50 hotels reflects a growing desire for stays that feel personal, sincere, and shaped by real stories — as well as the opportunity for independent hotels to find a home within a global collection brand, connecting with an international audience of story-seeking travelers.”
A Growing Pipeline
As Handwritten Collection hits the 50-hotel milestone, it continues to expand across new destinations worldwide, attracting hoteliers who share a passion for storytelling, design, and heartfelt hospitality. While each address is unique, every hotel is selected against a set of quality and experience standards that ensure a distinctive experience. The brand’s pipeline currently counts more than 50 addresses set to join the collection over the coming years, each shaped by the individuality of its hosts and the richness of their stories.
“Reaching 50 hotels so quickly is an incredible achievement, but it is only the beginning of the journey,” said Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy, Accor. “With another 50 hotels currently in the development pipeline and many more under negotiation, Handwritten Collection is seeing strong momentum across markets worldwide. Owners are drawn to a model that allows them to preserve the identity and story of their hotels while benefiting from the strength of the brand and Accor. By leveraging Accor’s 360-degree solutions, spanning sales, marketing, distribution, loyalty, procurement, technology, sustainability, design, and technical services, partners can drive revenue growth and protect margins. This expanding pipeline reflects the growing demand for characterful, conversion-friendly brands that celebrate individuality while delivering strong commercial performance, and we are excited about the opportunities ahead as Handwritten Collection continues its global growth trajectory.”
