Toronto, Ontario, May 20, 2026 (GLOBE NEWSWIRE) — French's, the #1 Mustard brand in the World*, is bringing an unexpected twist to the Canadian summer through a new partnership with Illumination's riotous new comedy Minions & Monsters, arriving in theatres on July 1, 2026. The collaboration showcases how entertainment and food collide, bringing joyful and mischievous energy to life through a custom French's and Minions & Monsters animation and a limited-edition French's product with Minions & Monsters packaging.
In the campaign's hero animated video, created exclusively for the partnership, the Minions and the French's Factory worlds collide. As a result, Minions take over production crafting French's iconic yellow mustard in a fast-paced, high-energy moment of mayhem that is a vibrant celebration of summer flavour and fun.
The limited-edition product is French's Minion Yellow Mustard featuring film-inspired packaging. A summer staple with a playful edge, the bottle nods to the rambunctious and comedic spirit of Minions & Monsters while staying true to the classic taste Canadians know. The limited-edition product will be available online and at select retailers across Canada beginning June 1.
Partnership Highlights
French's has been part of Canadian summers for generations, showing up wherever people gather to eat and have fun. This partnership lets us bring a little extra personality to those moments, blending the humour of Minions & Monsters with a condiment Canadians already reach for without thinking twice.
How to Get Involved
Fans are invited to bring a fun twist to summer all season long, from drizzling, dipping and everything in between, by tagging @Frenchs on Instagram and TikTok. Minions & Monsters-inspired recipes, entertaining inspiration, and more details about the collaboration with Illumination are available at Frenchs.ca.
About French's
French's was first introduced to the hot dog – and the public – at the World's Fair in 1904. It was love at first bite. Through the years, French's has become an all-American staple from the ballpark to the backyard to the holiday table. French's family of products includes Classic Yellow Mustard, Ketchup, Worcestershire Sauce, Crispy Fried Onions and more. Visit Frenchs.com for more info and recipes.
French's is one of McCormick & Company's (MKC) brands. McCormick is a global leader in flavor. With approximately $7 billion in annual sales across 150 countries and territories, we manufacture, market, and distribute herbs, spices, seasonings, condiments and flavors to the entire food and beverage industry including retailers, food manufacturers and foodservice businesses. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is committed to its Purpose – To Make Life More Flavorful – and driven by its Vision – To be the World's Most Trusted Source of Flavor. To learn more, visit mccormickcorporation.com or follow McCormick & Company on Instagram and LinkedIn.
*Source: Euromonitor International Limited, Cooking Ingredients and Meals 2025 ed, French's retail value sales, World, 2024 data.
